Communications Specialist with seven years of professional work in public relations, digital content creation and marketing. Skilled in writing, social media management, design and brand development.
Overview
7
7
years of professional experience
Work History
Associate Director of Athletic Communications
Bucknell University
08.2019 - Current
Develop and implement communication strategies within Bucknell University's athletic department, resulting in a significant increase in social media engagement across various platforms. These efforts directly resulted in the elevation of the profile of the athletic department and its brand.
Strengthen relationships with media representatives from local and national markets as the liaison between the athletic department and external stakeholders. Facilitate frequent press conferences, interviews, and media interactions, resulting in expanded coverage for departmental achievements and initiatives.
Compose and publish daily press releases as well as long-form feature stories that promote departmental achievements.
Utilize Adobe Creative Suite to produce captivating graphics, videos, and page designs that effectively capture the attention of diverse audiences and reinforced the department's mission and goals.
Responsible for daily maintenance and oversight for the department’s homepage, ensuring the presence of up-to-date and engaging information.
Contribute to monthly emails and newsletters through ghost writing and editing communication to major donors, fans and supporters.
Was elevated from Assistant Director to Associate Director in 2022.
Media Relations Assistant
Jacksonville University
08.2018 - 06.2019
Assisted with a major rebranding project that saw the overhaul of the athletic department’s logos, website, social media branding and venue makeover.
Served as the primary public relations contact for four of the university’s Division I programs.
Worked as the liaison between the athletic department and media members from local national markets.
Organized and conducted press conferences and interviews.
Athletic Communications Assistant
Virginia Commonwealth University
08.2017 - 06.2018
Performed duties in the athletic communications office while earning a master’s degree at VCU’s Center for Sport Leadership
Wrote press releases, designed graphics and produced videos
Assisted with daily maintenance of VCUAthletics.com.