Ben Crow
Huntsville,AL
Summary
Results-driven Brand Manager develops and implements successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition.
Overview
6
6
years of professional experience
Work History
Real Estate Company/Brand Manager
Red Clay Realty
11.2021 - Current
- Optimized email drip campaigns to increase open and click-through rates.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Wrote and distributed marketing materials to increase brand visibility.
- Conducted research and analysis to determine brand positioning and messaging
- Researched and identified new opportunities for product and brand development
- Cultivated relationships with key vendors and industry influencers to create positive brand experiences
- Generated sponsorships with related and partnering entities to enhance marketing objectives
- Oversaw marketing budget by executing advertising campaigns using strategic media buys, promotional events and sponsorship programs
- Improved website visibility through development and implementation of SEO strategies.
- Devised content strategy to effectively engage target audiences.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Marketing Assistance
Corey's NYC Bagel Deli
07.2018 - 10.2021
- Spearheaded on-the-ground efforts to secure new product selling as part of job
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Support planning and execution of marketing events, including logistics, coordination, and follow-up activities.
- Update spreadsheets, and databases with statistical, financial, and financial information.
- Created and tested new marketing channels.
- Coordinated with partners to promote sales of various seedlings, increasing sales 33%
- Organized marketing efforts using social media outlets to facilitate opportunities for growth
- Leveraged expertise in marketing techniques and client relationship management to drive client satisfaction and loyalty
Skills
- Marketing Communications
- Social Media Campaigns
- Social Media Strategy
- Brand strategy and Time management
- Strong negotiator
- Strong writing skills
- Strategy Development
- Event Coordination
- Microsoft Office Suite
- Excel
- Photoshop
- Canva
- Adobe
- Google Workspace
- SEO
Additional Information
I am a dedicated go-getter with a passion for shaking up the comedy scene in our area. I thrive on hard work and am eager to bring my energy and skills to your team. I can't wait to dive in and create some epic laughter together!
Timeline
Real Estate Company/Brand Manager
Red Clay Realty
11.2021 - Current
Marketing Assistance
Corey's NYC Bagel Deli
07.2018 - 10.2021
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