Ben Maloney

Lead enterprise AI adoption within Adobe as Customer Zero, designing and scaling pilots that validate high-impact use cases across marketing, data, and content workflows.

• Design and run structured AI pilot programs (30–60 days), including use case prioritization, cohort definition, and success metrics tied to business outcomes
• Drive activation across enterprise marketing teams through enablement, playbooks, and hands-on workflow coaching
• Translate pilot results into executive-level recommendations that inform product roadmap, investment decisions, and scaling strategy
• Build and operationalize an AI Adoption Operating Model to standardize deployment and accelerate time-to-value across business units
• Identify and validate high-impact use cases including agentic journeys, AI assistants, and personalization workflows
• Navigate cross-functional constraints across product, engineering, and go-to-market teams to maintain pilot momentum and delivery
• Present AI pilot outcomes, adoption strategies, and product vision to executive stakeholders, and serve as an international speaker at industry conferences including Adobe events and Demandbase GO, influencing enterprise GTM and adoption strategies

Led enterprise client engagements focused on validating and scaling customer data and marketing platform capabilities through pilots and structured adoption programs.

• Led pilots and proofs of concept for Fortune 500 clients (Verizon, Chipotle, Costco), validating real-world use cases and platform value
• Partnered with executive stakeholders to define success criteria, business cases, and adoption strategies tied to commercial decisions
• Guided clients from experimentation to scaled adoption, increasing platform utilization and measurable marketing impact
• Delivered executive readouts synthesizing pilot performance into clear recommendations for expansion and long-term investment
• Diagnosed adoption challenges across data integration, workflows, and organizational alignment, and implemented solutions to unblock progress
• Facilitated alignment across marketing, data, and IT teams to ensure successful deployment and sustained usage

Advised enterprise clients on digital and product strategy, using pilot-driven approaches to validate initiatives and secure long-term investment.

• Designed pilot frameworks and strategic initiatives across retail, CPG, government, and media clients
• Built business cases supporting over $100M in contract value and renewals
• Identified high-value opportunities and guided clients through evaluation and validation phases prior to full-scale implementation
• Worked with executive stakeholders to align strategy with measurable business outcomes and growth objectives

Led digital transformation and growth strategy engagements, delivering pilot-based solutions that improved performance and operational efficiency.

• Directed pilot programs and phased rollouts for mid-market and enterprise clients across multiple industries
• Built and launched digital products and marketing systems that delivered measurable ROI and performance gains
• Used iterative testing and MVP approaches to validate new capabilities before scaling
• Partnered with cross-functional teams to align business goals, technology implementation, and customer experience