Ben Zabelshansky
Philadelphia,PA
Summary
Strategic digital marketing professional with experience in campaign planning, cross-channel execution, and outcome-driven messaging. Skilled in translating complex goals into actionable marketing plans across paid media, email, and landing page experiences. Proven track record of managing high-impact campaigns for advocacy organizations, reducing cost per acquisition (CPA), while improving engagement. Experienced in advocacy communications that aim to cut through noise, clarify principles, and make abstract values tangible to broader audiences.
Overview
11
11
years of professional experience
Work History
Marketing Strategist (Promoted from Marketing Specialist)
Foundation for Individual Rights and Expression (FIRE)
06.2024 - Current
- Led development of full-funnel digital campaigns across Meta, Google Ads, and other platforms to support FIREs advocacy and acquisition efforts.
- Reduced cost-per-acquisition (CPA) by over 30% through targeted messaging, audience segmentation, and iterative testing.
- Managed internal digital marketing queue and advised departments on refining campaign goals into testable deliverables.
- Oversaw execution of high-profile ad campaigns, including messaging, creative development, and platform optimization.
- Increased Google Ads Grant utilization by 76% through improved performance testing.
- Collaborated across legal, comms, and development teams to align campaign objectives with organizational priorities.
Marketing Specialist
Foundation for Individual Rights and Expression (FIRE)
06.2023 - 06.2024
- Executed multi-channel digital campaigns contributing to FIREs transition to in-house lead generation.
- Built and QA’d campaign landing pages and drip sequences for various marketing efforts.
- Created and maintained benchmark analytics reports to track campaign KPIs and inform optimization decisions.
Head of International Social Media & Digital Assets
Tel Aviv Municipality
01.2022 - 04.2023
- Directed global digital content strategy for Tel Avivs international channels, reaching 500K+ users weekly. Also led Mayor of Tel Aviv international account.
- Managed cross-agency teams on paid media strategy, influencer partnerships, and global brand campaigns.
- Coordinated with Israels Ministry of Tourism on integrated campaigns promoting civic and cultural engagement.
Content Manager
Israel Ministry of Foreign Affairs
11.2018 - 12.2021
- Produced and edited long-form and short-form content to support diplomatic objectives.
- Produced and edited MFAs podcast, 'Persona Grata.'
- Analyzed campaign performance and guided regional embassies in media optimization across 30+ markets.
Student Life Coordinator
The Hebrew University
08.2017 - 12.2020
- Developed events and activities for international university students.
- Spearheaded an Erasmus+ student exchange program and accompanying scholarship for over 500 students.
Infantry Sergeant
Israel Defense Forces
03.2014 - 03.2016
- Received commendations for leadership, professionalism, and unit performance. Service details available upon request.
Education
Dual B.A. - Communications & International Relations
Hebrew University of Jerusalem
IsraelSkills
- Digital marketing
- Campaign optimization
- Audience segmentation
- Content strategy
- Data analysis
- Multichannel marketing
Websites
Languages
English - Native Speaker, Hebrew - Highly Proficient, Russian - Working Knowledge
Timeline
Marketing Strategist (Promoted from Marketing Specialist)
Foundation for Individual Rights and Expression (FIRE)
06.2024 - Current
Marketing Specialist
Foundation for Individual Rights and Expression (FIRE)
06.2023 - 06.2024
Head of International Social Media & Digital Assets
Tel Aviv Municipality
01.2022 - 04.2023
Content Manager
Israel Ministry of Foreign Affairs
11.2018 - 12.2021
Student Life Coordinator
The Hebrew University
08.2017 - 12.2020
Infantry Sergeant
Israel Defense Forces
03.2014 - 03.2016
Dual B.A. - Communications & International Relations
Hebrew University of Jerusalem
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