Benjamin Garcia

West Hollywood,CA

Summary

Bachelor of Science in Entertainment Business with a strong academic foundation in talent representation, marketing, public relations, music business, and intellectual property. Passionate about staying ahead of industry trends across music, digital media, film, and sports. Experienced in entertainment marketing, event production, and brand development, with a proven ability to coordinate live events and implement targeted marketing strategies. Currently seeking an entry-level role at a talent agency or sports entertainment company to apply my skills, knowledge, and enthusiasm for the entertainment industry.

Overview

years of professional experience

Work History

Event Marketing Coordinator

LARS LIVE

Los Angeles, CA

08.2023 - 09.2024

Developed and executed a marketing plan to enhance audience engagement through visual branding and interactive content.
Designed eye-catching posters, flyers, and visuals to effectively communicate the event's theme and improve the overall experience.
Oversaw event production aspects, including stage visuals and live-streaming, contributing to a successful live event for the management class

Marketing Team Member

PRO RACING GROUP

Tampa, FL

02.2023 - 09.2024

Managed and shared high-quality video clips from USF Pro Championship races for clients and media, boosting brand visibility.
Created and maintained a private login website for a digital content library, organizing 2023 and 2024 racing assets for easy access.
Collaborated with marketing teams to produce promotional materials and behind-the-scenes content, enhancing audience engagement and storytelling

Education

Bachelor of Science - Entertainment Business

THE LOS ANGELES FILM SCHOOL

Hollywood, CA

12-2024

Skills

Microsoft Office Suite: Proficient in Word, Excel, and PowerPoint for documentation, data analysis, and presentations Strong organizational skills with the ability to manage multiple tasks and projects efficiently
E-commerce & Website Management: Experienced in building and managing websites (Wix) and optimizing e-commerce platforms for effective online merchandising
Brand Marketing & Social Media Management: Skilled in developing brand strategies to enhance visibility and loyalty Proficient in managing social media accounts, and creating engaging content

Event Production & Coordination: Expertise in coordinating all aspects of event production, including logistics and branding, to ensure successful events
Public Relations: Familiar with PR principles, helping in brand reputation management and fostering positive audience relationships
Communication & Problem-Solving: Strong verbal and written communication skills, with a detail oriented approach to identifying challenges and developing innovative solutions

Languages

English

Professional

Spanish