Benjamin Hart
Danville
Summary
Results-driven Marketing Specialist with 2+ years of SaaS experience at Perforce Software. Expertise in campaign planning, webinar production, data analysis, and customer success using Salesforce, 6sense, and Drift. Proven ability to drive engagement and support revenue goals through strategic marketing initiatives. Seeking remote opportunities in Product Marketing, Growth Marketing, or Marketing Operations where I can leverage AI tools and analytical skills to deliver measurable business impact.
Conducted weekly/monthly data analysis on customer engagement and campaign performance, identifying insights that informed new strategies and improved newsletter open rates by 20-40%
Overview
8
8
years of professional experience
1
1
Certification
Work History
Marketing Specialist
Perforce Software
01.2023 - 11.2024
- Responsibilities:
- Planned and executed multi-channel campaigns for Digital Creation business unit, generating 80–200+ qualified leads per month and supporting 40–70% pipeline contribution.
- Orchestrated 3-5 webinars per quarter for Automated Web & Mobile Testing BU, increasing average attendance by 35% (from 120 to 162 attendees) and generating 25-35 new sales opportunities per event through targeted promotion and buyer-aligned content.
- Designed and coordinated company events and swag for private customer events, resulting in 85-90% attendee satisfaction scores and strengthened brand perception.
Marketing Intern
Perforce Software
09.2022 - 12.2022
- Responsibilities:
- Campaign manager
- Weekly and monthly newsletters
- Data analysis - analytical skills leading into new strategies
- Collecting and reporting data on customers daily
Renewal Operations Specialist
Perforce Software
06.2022 - 08.2022
- Responsibilities:
- Managing customer success
- Outreach in license management with invoices
- Maintaining up to date customer portfolios in databases
Marketing Intern
Brady Sullivan Properties
Manchester, NH
05.2021 - 08.2021
- Responsibilities:
- Uploading floor plans and photos of apartments
- Design advertisements and take photography for social media, magazines, and Craigslist
- Update property information for paid websites, office hours, phone numbers, specials, addresses, and description of properties
Customer Service / Shift Leader
Dunkin' Brands
Plymouth, NH and Amherst, NH
03.2017 - 05.2021
- Responsibilities:
- Stocking/Prepping/Cleaning
- Help crew efficiently serve customers and complete their daily tasks
Education
Bachelor of Science - Marketing
Plymouth State University
Plymouth, NH05-2022
High School - undefined
Souhegan High School
Amherst, NH01-2018
Skills
- Email Marketing Platforms
- Google Analytics 4
- Trendemon
- Salesforce
- HubSpot
- 6sense
- Drift
- SEO
- Prompt Engineering / Generative AI for Marketing
https://www.linkedin.com/in/benhart2026/
Certification
Conversational Marketing Certification
Drift, a SalesLoft company
Skill: Conversational Marketing
Content Marketing Foundations
Skill : Content Strategy
Content Marketing Certified
HubSpot
Skill : Content Planning
Timeline
Marketing Specialist
Perforce Software
01.2023 - 11.2024
Marketing Intern
Perforce Software
09.2022 - 12.2022
Renewal Operations Specialist
Perforce Software
06.2022 - 08.2022
Marketing Intern
Brady Sullivan Properties
05.2021 - 08.2021
Customer Service / Shift Leader
Dunkin' Brands
03.2017 - 05.2021
High School - undefined
Souhegan High School
Bachelor of Science - Marketing
Plymouth State University