Benjamin McLeod
Albany,GA
Summary
Accomplished Marketing Director at FOX 31 WFXL-TV Albany, leveraging expertise in digital marketing and networking to drive brand growth and revenue. Spearheaded innovative campaigns, achieving significant engagement through adept content creation and strategic media buying. Excelled in cross-functional collaboration, enhancing promotional efforts with a creative and analytical approach.
Overview
37
37
years of professional experience
Work History
Marketing Director
FOX 31 WFXL-TV Albany
11.2013 - 09.2024
- Built strong relationships with industry professionals and influencers.
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
- Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
- Directed trade show participation, maximizing exposure for company products and services.
- Created content and promotional materials to drive engagement and conversions.
- Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
Promotions Producer
FOX 31 WFXL-TV Albany
09.1998 - 11.2013
- Managed multiple projects simultaneously while adhering to strict deadlines and budget constraints.
- Boosted brand awareness through the development and execution of targeted marketing campaigns.
- Contributed to overall business growth by identifying new opportunities for promotion within existing programming lineup.
- Implemented quality control measures to ensure all promotional materials met or exceeded company standards before release.
- Increased viewer retention by crafting attention-grabbing teasers and promos for upcoming shows and events.
- Used on-air traffic programs to update station's promotional spots and public service messaging along with filling daily logs.
Master Control Operator
FOX 31 WFXL-TV Albany
10.1997 - 09.1998
- Improved overall broadcast performance with timely equipment maintenance and troubleshooting.
- Efficiently managed commercial breaks for revenue generation while maintaining optimal content flow for viewers'' enjoyment.
- Enhanced broadcast quality by monitoring and adjusting video, audio, and transmitter levels.
- Ran commercials during newscasts, sports programs and network shows.
Master Control Operator
Hutchinson Communications
10.1995 - 08.1997
- Improved overall broadcast performance with timely equipment maintenance and troubleshooting.
- Efficiently managed commercial breaks for revenue generation while maintaining optimal content flow for viewers'' enjoyment.
- Guaranteed continuous network feed availability through proactive management of satellite downlinks, fiber circuits, microwave links, or other sources as required for distribution purposes throughout assigned shifts.
Videographer/Graphics Designer
Hutchinson Communications
04.1993 - 10.1995
- Produced videos according to client specifications, including desired length, style and pace.
- Operated cameras, lighting equipment, and audio gear proficiently to produce high-quality footage in various environments.
- Used [Software] to edit footage into correct order and add effects.
- Developed creative approaches to video production to create unique and engaging content.
98C Electronic Warfare Signal Intelligence Analyst
US Army
11.1987 - 09.1990
- Analyzed open-source intelligence data to identify potential threats and vulnerabilities.
- Coordinated with other intelligence agencies to share information and resources.
- Created useful and timely intelligence products to support field operations.
- Assisted in creating high-level intelligence briefs for senior-level personnel.
- Briefed upper-level personnel on emerging threats.
- Supported decision-makers by providing timely, accurate, and relevant assessments of emerging threats.
Education
No Degree - Computer Science
Valdosta State University
Valdosta, GAHigh School Diploma -
Lowndes High School
Valdosta, GA06-1986
Skills
- Networking
- Digital Marketing
- Project Planning
- Content Creation
- Branding
- Media Buying
- Social Media Marketing
- Promotional Events
- Adobe Creative Suite
Timeline
Marketing Director
FOX 31 WFXL-TV Albany
11.2013 - 09.2024
Promotions Producer
FOX 31 WFXL-TV Albany
09.1998 - 11.2013
Master Control Operator
FOX 31 WFXL-TV Albany
10.1997 - 09.1998
Master Control Operator
Hutchinson Communications
10.1995 - 08.1997
Videographer/Graphics Designer
Hutchinson Communications
04.1993 - 10.1995
98C Electronic Warfare Signal Intelligence Analyst
US Army
11.1987 - 09.1990
No Degree - Computer Science
Valdosta State University
High School Diploma -
Lowndes High School
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