Benjamin Reed
Atlanta,GA
Summary
Results-driven Product Leader with 7 years of experience in digital and enterprise product management across SAP, cloud, and mobile platforms. Translates user needs and business goals into effective product strategies and roadmaps. Leads cross-functional teams through discovery, delivery, UAT, and launch, adeptly balancing competing priorities in multi-region environments.
Overview
7
7
years of professional experience
Work History
ProductOwner/Business Analyst
Carpool Logistics
Atlanta, GA
02.2025 - Current
- Defined and maintained the product backlog, roadmap, and priorities, balancing user value, technical feasibility, and business impact.
- Served as primary user advocate, gathering feedback from internal stakeholders, operators, and market research to shape product decisions.
- Led discovery sessions and translated product needs into clear user stories, acceptance criteria, and release plans.
- Owned product direction for pricing and driver-facing mobile experiences in a fast-growth startup environment.
- Partnered closely with Engineering, Design, and Operations to guide products from concept through delivery using Agile practices.
- Launched a Bid Acceptance feature that reduced canceled loads by 3% and improved platform reliability and user trust.
- Performed market and competitive research to inform pricing strategy and enhance product offerings.
- Led UAT planning and execution, ensuring production readiness for high-quality releases.
- Used Jira, Confluence, Figma, and Miro to drive transparency, alignment, and execution across teams.
Lead SAP DTC Business Analyst
Asics America
Boston, MA
07.2021 - 08.2024
- Acted as product owner for enhancements across e-commerce, order management, and fulfillment workflows.
- Owned functional product capabilities for SAP-based Direct-to-Consumer platforms supporting U.S. and Canadian business operations.
- Gathered input from retail, operations, and customer service teams to drive product improvements and prioritize backlog.
- Defined product requirements, configurations, and delivery timelines in partnership with IT and external vendors.
- Collaborated with finance and sales teams on pricing logic, promotions, and changes that impacted revenue.
- Led UAT and regression testing efforts for new features and seasonal releases.
- Acted as an escalation point for critical production issues, managing ServiceNow incidents and driving root-cause resolution.
- Authored product and process documentation to enhance adoption and ensure operational consistency across teams.
Senior Sales Associate
Jackrabbit, Formerly Running Specialty Group (RSG)
Coppell, TX
07.2019 - 07.2021
- Delivered personalized product recommendations by assessing customer needs and aligning with usage goals to enhance customer satisfaction.
- Provided high-touch customer service that fostered repeat business and strengthened brand loyalty.
- Developed extensive product knowledge across footwear and apparel to facilitate informed purchasing decisions.
- Gained firsthand insight into customer behavior, retail dynamics, and product storytelling at the point of sale.
- Supported inventory receiving, stock management, and daily reconciliation.
Education
Masters of Artificial Intelligence - Business
University of Georgia
Atlanta, GA08-2027
Bachelor of Science - Nursing
Oklahoma Christian University
Edmond, OK04-2018
Skills
- Product Ownership
- Roadmap Planning
- Agile Delivery
- Stakeholder Management
- Cross-Functional Leadership
- User discovery
- Prioritization
- Risk and Dependency Management
- Data-Informed Decision Making
- Program Management
- Strategic planning
- Planning & Scheduling
- Issue & Risk Tracking
- Jira
- Confluence
- Figma
- Miro
- Excel
- SQL
- Agile methodology
Timeline
ProductOwner/Business Analyst
Carpool Logistics
02.2025 - Current
Lead SAP DTC Business Analyst
Asics America
07.2021 - 08.2024
Senior Sales Associate
Jackrabbit, Formerly Running Specialty Group (RSG)
07.2019 - 07.2021
Masters of Artificial Intelligence - Business
University of Georgia
Bachelor of Science - Nursing
Oklahoma Christian University