Highly motivated Service Director with 15 years Automotive Service Industry experience. Consistently drives results by building and leading high-performance teams. Excellent communication skills with history of effectively collaborating across all organizational levels.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Service Director
Bergstrom Automotive - Ford & Hyundai of Green Bay
08.2023 - Current
Led a team of service professionals including Ford & Hyundai Service writers, Technicians, Warranty, BDC, Detail, Used Car Reconditioning & Medium Duty Service teams while providing mentorship and guidance to enhance department performance and achieve objectives.
Collaborated effectively with all departments and teams to identify opportunities for process improvement, increasing profitability.
Ensured compliance with industry regulations and standards, maintaining a safe working environment for staff and guests alike.
Introduce solutions to streamline internal processes which resulted in enhanced overall efficiency.
Successfully transitioned a team of 90 employees during a company merger. (Broadway/Bergstrom) Including changes in dealer management software, payroll, accounting & manufacturer programs.
Collectively in 2024 both service departments combined to produce over $14 million in parts & labor sales as well as exceeding 60,000 billed hours. An 11% increase YOY.
Service Director
Broadway Automotive - Ford & Hyundai of Green Bay
03.2021 - 08.2023
Led a team of service professionals including Ford & Hyundai Service writers, Technicians, Warranty, BDC, Detail, Used Car Reconditioning & Medium Duty Service teams while providing mentorship and guidance to enhance department performance and achieve objectives.
Collaborated effectively with all departments and teams to identify opportunities for process improvement, increasing profitability.
Ensured compliance with industry regulations and standards, maintaining a safe working environment for staff and guests alike.
Introduce solutions to streamline internal processes which resulted in enhanced overall efficiency.
Design, create & implement a successful technician recruitment, retention and mentorship program to stabilize workforce.
Successfully coordinated and launched Mobile Service teams in compliance with Ford Motor Co.
Collectively in 2023 both service departments combined to produce over $13 million in parts & labor sales as well as exceeding 52,000 billed hours. A 13% increase YOY.
Assistant Service Manager
Broadway Automotive - Ford & Hyundai of Green Bay
04.2019 - 03.2021
Hired, trained and developed service team.
Set and maintained production responsibilities for each team of technicians.
Enforced departmental policy and held team accountable for performance.
Ford President's award recipient in 2019 & 2020.
Hyundai Traveling Banner Award recipient in 2019 & 2020.
Met and resolved guest concerns and develop effective and practical solutions.
Commercial/Diesel Service Advisor
Broadway Automotive - Chevrolet of Green Bay
08.2015 - 03.2019
Educated customers on proper vehicle maintenance, fostering long-term relationships built on trust and loyalty.
Maintained high customer satisfaction standards to meet or exceed targets.
Managed multiple priorities simultaneously while maintaining strong attention to detail in a fast-paced environment.
Consistently met or exceeded monthly sales targets by upselling relevant products/services when appropriate.
Quick Service Advisor
Broadway Automotive - Chevrolet of Green Bay
06.2014 - 08.2015
Educated customers on proper vehicle maintenance, fostering long-term relationships built on trust and loyalty.
Maintained high customer satisfaction standards to meet or exceed targets.
Managed multiple priorities simultaneously while maintaining strong attention to detail in a fast-paced environment.
Consistently met or exceeded monthly sales targets by upselling relevant products/services when appropriate.
Automotive Technician
Broadway Automotive - Chevrolet of Green Bay
09.2009 - 06.2014
Maintained a clean and organized work environment, demonstrating pride in personal workspace while contributing to overall shop cleanliness.
Performed diagnostic and troubleshooting procedures to find and identify root causes of mechanical issues.
Serviced vehicles according to OEM recommended maintenance schedules for oil changes, engine tune-ups and fluid changes.
Completed full vehicle inspections to check for leaks, damage, or other issues of concern.
Education
Associate of Applied Science - GM ASEP
Fox Valley Technical College
Appleton, WI
NADA Service Management
National Automobile Dealers Association Academy
Tysons Corner, VA
03-2022
Skills
Team leadership
Training and mentoring
Operations management
Strategic planning
Optimizing profitability
Employee development
Accomplishments
Managed Service teams that received:
Hyundai Traveling Banner Award (2019, 2020 & 2021)
Ford President's award (2019 & 2020)
Certification
NADA Service Management
Ford Master Service Manager
Ford Master Commercial Service Manager
Hyundai Master Service Manager
Timeline
Service Director
Bergstrom Automotive - Ford & Hyundai of Green Bay
08.2023 - Current
Service Director
Broadway Automotive - Ford & Hyundai of Green Bay
03.2021 - 08.2023
Assistant Service Manager
Broadway Automotive - Ford & Hyundai of Green Bay
04.2019 - 03.2021
Commercial/Diesel Service Advisor
Broadway Automotive - Chevrolet of Green Bay
08.2015 - 03.2019
Quick Service Advisor
Broadway Automotive - Chevrolet of Green Bay
06.2014 - 08.2015
Automotive Technician
Broadway Automotive - Chevrolet of Green Bay
09.2009 - 06.2014
Associate of Applied Science - GM ASEP
Fox Valley Technical College
NADA Service Management
National Automobile Dealers Association Academy
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