BENJAMIN STEDMAN
Austin,Texas
Summary
With over 15 years of experience in direct-to-consumer subscription, video, streaming, and commerce, I thrive at the intersection of technology, content, and consumer experiences. I've led high-impact product initiatives, including P&L ownership of a $200M portfolio at a Fortune 100 company and the development of shopping applications deployed on over 10 million devices worldwide. Passionate about crafting seamless digital experiences, I specialize in mobile, streaming, and commerce products, with a deep enthusiasm for sports, gaming, and entertainment. My expertise lies in turning insights into action, building scalable solutions, and driving revenue growth through innovative product strategies.
Overview
22
22
years of professional experience
1
1
Certification
Work History
VP of Digital Product
Great American Media
Austin, Texas
07.2024 - 01.2025
- Led product and experience for Great American Pureflix.com and associated mobile and streaming platforms
- Collaborated with Engineering, Design and Marketing teams to new Premium and gifting products, improving funnel conversion by 20%
Sr. Director, Product
Rooster Teeth, a Warner Bros. Discovery Company
Austin, Texas
10.2018 - 07.2024
- Company Overview: Rooster Teeth was a pioneering media and entertainment company with a global footprint of more than 45 million YouTube subscribers, 5 million unique monthly visitors to its RoosterTeeth.com, and 3 million registered community members
- Defined and executed roadmap and product strategy for Rooster Teeth's subscription video, social community and eCommerce platforms
- Led a team Product Managers and Designers, delivering the next-generation of Rooster Teeth's fandom experience across web and connected TV platforms
- Rooster Teeth was a pioneering media and entertainment company with a global footprint of more than 45 million YouTube subscribers, 5 million unique monthly visitors to its RoosterTeeth.com, and 3 million registered community members
Director of Product, Subscription Commerce
CDS Global, A Hearst Company
Austin, Texas
08.2014 - 10.2018
- Company Overview: CDS Global is the leading provider of business process outsourcing servicing a significant segment of the magazine publishing space, managing over 200 million consumers for more than 1,000 brands across the globe
- Defined strategy for digital order management and eCommerce platforms enabling content and subscription fulfillment for marquee media brands serving over 150 million consumers, including Hearst Magazines, Condé Nast, Forbes
- Enabled paywall and membership models through SaaS subscription billing platform
- Managed ongoing growth and evolution of 30 distinct B2C shopping experiences
- CDS Global is the leading provider of business process outsourcing servicing a significant segment of the magazine publishing space, managing over 200 million consumers for more than 1,000 brands across the globe
Sr. Product Manager/ Product Manager
Dell Technologies
Austin, Texas
06.2003 - 08.2014
- Contributed 10 years building core digital products and services in roles of increasing responsibility across multiple global teams
- Sr
- Product Manager for cloud services and apps enabling software fulfillment across Dell's device portfolio, partnering with Microsoft, Adobe and McAfee
- Product Manager for Dell's first consumer mobile applications across iOS, Android and Windows, leading products from concept to global launch
- Ownership for $200M annual revenue P&L as Brand Manager within Dell's Consumer group, with responsibility for pricing and channel management
Education
Bachelor of Arts - English
The University of Texas at Austin
Austin, Texas01.2002
Skills
- JIRA/Confluence
- Google Analytics
- SQL/Data Exploration
- Tableau/Looker
- IOS/Android
- Mobile/Subscription Commerce
- Payment Optimization
- Adobe Creative Cloud
- Advanced Excel
Websites
Certification
Certified Scrum Product Owner (CSPO), BeardedEagle
Skills Tools
- JIRA/Confluence
- Google Analytics
- SQL/Data Exploration
- Tableau/Looker
- IOS/Android
- Mobile/Subscription Commerce
- Payment Optimization
- Adobe Creative Cloud
- Advanced Excel
Recent Achievements
- New Product Introduction: Launched Rooster Teeth streaming video service across Xbox, Apple TV, Roku, Fire TV and Android TV in 2020, resulting in a 30% shift in viewership and consumption
- Subscription Payment Optimization: Realized $5.3MM in recovered subscription revenue between 2019 and 2024 through credit card processing optimization and subscriber management
- Cost Savings: Delivered over $1MM in hard cost savings between 2022 and 2024 through software/tool usage, vendor, and cloud infrastructure optimization
Timeline
VP of Digital Product
Great American Media
07.2024 - 01.2025
Sr. Director, Product
Rooster Teeth, a Warner Bros. Discovery Company
10.2018 - 07.2024
Director of Product, Subscription Commerce
CDS Global, A Hearst Company
08.2014 - 10.2018
Sr. Product Manager/ Product Manager
Dell Technologies
06.2003 - 08.2014
Bachelor of Arts - English
The University of Texas at Austin