Benjamin S. Wykowski
North Olmsted
Summary
Highly motivated Digital Marketing Strategist seeking an advanced SEO role that can utilize strong knowledge of marketing strategies and procedures, problem-solving, and communication skills to ensure client partners are receiving professional, thorough advice, and detailed strategy to help them flourish in their target markets on a daily, monthly, quarterly, and yearly basis.
Overview
13
13
years of professional experience
Work History
Digital Marketing Specialist
ChoiceLocal
Westlake
08.2021 - 01.2026
- Managed SEO strategy and content creation for 60+ service based industries across the United States to promote their online visibility and enhance their presence by driving organic growth in their target markets to be the preferred service based business in the area.
- Utilized industry SEO best-practices to create content plans for our client partners to ensure all aspects of their website and the content being uploaded to their website is fluent, aligns with company goals/visions, and promotes a professional representation of their business and the services that they provide.
- Design and execute content plans for partners signed on for our SEO services; including keyword research, on-site content creation and implementation and off-site SEO optimizations (GBP, Yext, etc).
- Track client partner performance data through Nightwatch, Yext, Google Analytics, Ninjacat, and Hubspot to provide a detailed ranking of these factors that can be quickly gathered by the Account Executive and then shared with the client partner on a monthly basis.
- Proficient at utilizing excel on a daily basis along with ChatGPT to create output files of unique content/service pages that can be uploaded to a client partners website on a monthly basis to align with industry standards and Best Practices. These page creations/website edits can promote services and other resources that the client partner offers in their service area.
- Conduct multiple Learn, Test, Teach presentations to challenge SEO and Company Best Practices to ensure we are forward-thinking when it comes to providing our client partners with a professional service on a daily basis.
Bartender/Barback
City Tap
Bowling Green
01.2018 - 04.2020
- Demonstrate through knowledge of food and beverage products as well as weekly promotions.
- Provide patrons with exceptional customer service to ensure a memorable experience.
- Monitor, restock and replenish bar inventory and supplies to make sure staff are adequately prepared for each shift.
- Assist with general maintenance and cleanliness of all areas of the bar and restaurant.
File Manager
Ganley Westside Imports
North Olmsted
06.2013 - 08.2018
- Communicate clearly, effectively, and respectfully maintain good communication with managers and colleagues.
- Collect vehicle repair orders from service technicians for processing.
- Scan orders, convert to digital record and input into Ganley’s database for easy and convenient access to anyone in the company.
Education
Bachelor’s Degree - Bachelor's of Science in Business Administration
Bowling Green State University
Bowling Green, OH05.2020
Skills
- WordPress
- Website design
- Custom CMS
- FMS
- Schema
- Google Analytics (GA4)
- Google Business Profile Optimizations
- Google Search Console
- Yext
- NightWatch
- Screaming Frog
- Moz
- SEO Best Practices
- Ninjacat
- Hubspot
- Data analysis
- Python
- Coding
Timeline
Digital Marketing Specialist
ChoiceLocal
08.2021 - 01.2026
Bartender/Barback
City Tap
01.2018 - 04.2020
File Manager
Ganley Westside Imports
06.2013 - 08.2018
Bachelor’s Degree - Bachelor's of Science in Business Administration
Bowling Green State University