Bernadette Frazier
Chesterfield,VA
Summary
Accomplished Retail Manager with a track record of surpassing quotas and driving sales at AAA Club Alliance. Expert in retail operations management and adept at building strong customer relationships. Recognized for leadership skills and financial acumen, consistently elevating store performance and team excellence.
Overview
25
25
years of professional experience
Work History
Retail Manager
AAA Club Alliance
04.2018 - 07.2023
- Launched new retail location in Richmond's Scott's Addition.
- Recruited and mentored team members to foster strong customer relations.
- Surpassed quotas by motivating team and highlighting key products.
- Managed store operations, covering opening and closing tasks.
- Elevated store presentation by consistently organizing and enhancing product showcases.
- Organized and implemented strategic retail event initiatives.
- Streamlined payroll processing and ensured timely completion.
- Enhanced performance by implementing SMART Goals.
- Handled all incoming and outgoing calls efficiently on Avaya.
- Handled cashier responsibilities with accuracy.
- Suggested suitable insurance products and financial services.
- Conducted daily audits of tags and titles.
- Organized and maintained schedules aligning with project targets.
- Streamlined month-end financial close processes and inventory coordination.
- Handled memberships and travel sales.
- Monitored store security systems to protect against theft or vandalism.
Retail Manager
AAA Mid-Atlantic
01.2014 - 04.2018
- Concentrated on attaining 5.0 scorecard goals in every customer interaction.
- Coordinate daily operations including scheduling, recruitment, and retention.
- Ensured clear performance expectations through collaboration with District Director.
- Recruited, interviewed and hired qualified candidates for open positions.
- Reviewed and maintained surveillance operations to safeguard inventory.
- Ensured consistent adherence to quality protocols.
- Participated in industry events, conferences, and trade shows to maintain up-to-date knowledge of trends.
- Facilitated regular team discussions to track progress on objectives.
- Ensured compliance with company policies, procedures, and industry regulations.
- Analyzed financial data to identify areas of improvement for profitability.
- Conducted comprehensive evaluations of employee performance.
Membership Sales Specialist
AAA Mid-Atlantic
10.2009 - 10.2013
- Guided customers in understanding product features and identifying optimal choices for their needs.
- Provided tailored product recommendations based on individual customer requirements.
- Surpassed established quality benchmarks while consistently achieving productivity targets.
- Achieved top-level recognition with five Diamond Awards in 2012 for leading membership sales efforts within Mid-Atlantic.
- Directed and guided team members to enhance expertise in product knowledge, features, and benefits.
- Maintained accurate records of customer information and interactions.
- Developed relationships with local businesses to promote organization's memberships.
Head Cashier/Retail Office Supervisor
AAA Mid-Atlantic
03.2001 - 10.2009
- Trained cashier team members in checkout procedures to enhance customer satisfaction.
- Ensure effective preparation, processing of daily deposits, processing memberships, travel and insurance payments, sales of travelers' cheques, travel money cards, attraction tickets, and responsible for end-of-day closeout.
- Worked alongside senior leaders to design cashiering protocols.
- Conducted month-end reports, adjusted inventories, audited travel files and met sales targets consistently.
- Oversaw day-to-day activities while addressing customer complaints and concerns.
- Assisted other departments when needed by providing additional support during busy periods.
- Performed opening and closing duties such as counting money, balancing tills, and reconciling discrepancies.
Junior Accountant
AAA Mid-Atlantic
11.1998 - 03.2001
- Managed comprehensive operations of accounts receivable and payables.
- Processed insurance commissions, bad checks, and reconciled Progressive Insurance accounts.
- Effectively communicated with Retail Office Managers to investigate and resolve all issues related to travelers' cheques.
- Collaborated with vendors, senior executives and colleagues.
- Conducted monthly reconciliations consistently.
- Supported year-end budget preparation.
- Generated accurate daily sales reports for record-keeping.
Education
Associate of Science - Psychology
Liberty University
Lynchburg, VA01-2014
Skills
- Proven Leadership Skills
- Strong Sales Performance
- Relationship Building
- Adaptable Problem Solver
- Talent Acquisition
- Performance-Focused
- Service Excellence
- Financial Cash Oversight
- Retail Operations Management
- Inventory Management
Affiliations
- Richmond Chamber of Commerce
- Richmond Regional Tourism
- Roanoke Regional Chamber - participating member
- City Manager Meetings - invited participant
- Virginia Blue Ridge Travel & Tourism - invited participant
- Scott's Addition Business Associations - active member
Skills
Strong Leadership
Strong Leadership
Microsoft Office
Avaya Phone System
10 Key by Touch
Accomplishments
- Won Retail Managers Performance Trip in 2018
- Certificate of Achievement for Completing Dale Carnegie Course Skills for Success
- Roanoke Store lead the District in 2017 for Overall Performance in Profit and Loss
References
References available upon request.
Timeline
Retail Manager
AAA Club Alliance
04.2018 - 07.2023
Retail Manager
AAA Mid-Atlantic
01.2014 - 04.2018
Membership Sales Specialist
AAA Mid-Atlantic
10.2009 - 10.2013
Head Cashier/Retail Office Supervisor
AAA Mid-Atlantic
03.2001 - 10.2009
Junior Accountant
AAA Mid-Atlantic
11.1998 - 03.2001
Associate of Science - Psychology
Liberty University
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