Bernard Huelsman

• Established and directed programs focused on Paperless statement and letter adoption resulting in industry-leading paperless penetration.
• Lead cross-functional and line of business teams to drive paperless growth resulting in $1.5 billion expense savings in Consumer Bank since 2018.
• Identified opportunities and drove implementation of technical enhancements to reduce consumer friction and drive paperless adoption.
• Planned and executed marketing campaigns with personalized education campaigns targeting vulnerable customers with overdrafts.
• Lead department-wide expense monthly forecasts and budget planning.

• Lead programming that propelled Verizon to long-distance market share leadership within twelve months of launch in 2000.
• Lead staff of twelve professionals in planning direct-response marketing activity, including direct mail and telemarketing.
• Oversaw development and deployment of database lead targeting platform.

Senior Product Manager, Hefty Waste Bags

• Assistant Brand Manager, Folgers Coffee