Bernardo Moronta
Summary
Dynamic, bilingual Programming Executive with 27+ years of media experience and a diversity of skills. Demonstrated success creating and building multiple brands and leading collaboratively to drive growth and scale. Strategic planner and clear communicator able to manage day-to-day demands of a fast-paced environment.
Overview
20
20
years of professional experience
Work History
Executive Board Member
Alliance For Community Media Northeast
2021.11 - Current
- Leverage media experience to support organizational advocacy, promotion and preservation of right to media training, production, distribution, civic engagement and education for diverse community voices.
- Serve on Conference Planning and Special Awards, Scholarships & Mini Grants Committees.
- Organized successful 2022 and 2023 Alliance for Community Media Northeast Regional Conferences in Providence, RI and Burlington, VT.
Director of Programming
BronxNet
2017.03 - Current
- Oversees Programming Strategy, Acquisitions, Scheduling and Broadcast Operations for six cable channels serving 1.6 million Bronx residents and a global streaming audience.
- Promoted twice - from Traffic Manager to Programming Manager and then to Director of Programming.
- Led successful rebranding that strengthened network's position and better aligned each channel's identity with organizational goals.
- Increased first run programming by 40% and scheduled Drama/Narrative programs by 188%.
- Secured high-profile "Decade of Fire" Bronx documentary, previously only available on PBS and Amazon.
- Negotiated exclusive world premiere of "1.5 Million" Bronx documentary, winner of Award for Excellence in Filmmaking from 6th annual Inwood Film Festival.
- Spearheaded “50 Hours of Hip Hop: A 50th Anniversary Celebration” programming event resulting in a 46% increase in online viewer engagement.
- Project Manager for organization’s $2 million Creatives Rebuild New York grant, successfully driving forward ten signature productions, including award-winning arts series.
- Creator and Executive Producer for "The Bronx Edulution" which provided teaching lessons for digitally disadvantaged youth during COVID-19 pandemic.
- Ensured production quality for New York Emmy-nominated animated PSA series “Get to Know the Bronx”.
- Established content-exchange partnerships with Manhattan Neighborhood Network, BRIC TV, Queens Public Television and Community Media of Staten Island, thus increasing exposure for BronxNet programming across all New York City boroughs.
- Conceived and developed key initiatives that increased and diversified programming: e.g., Emerging Media Makers, Bronx Edulution, Animated Life with TAP, BronxNet Today, Free Form Binge, Monday Night at the Movies, Throwback Thursday and Hip Hop Shop.
- Expanded network's audience reach by adding new distribution partners (LocalBTV and Cablecast OTT app) and creating 24/7 YouTube Live channel.
- Created organization’s first programming assistant and master control internships, generating future hiring pipelines.
Founder, CEO, President of Programming & Content
Moronta Media LLC (PlanetCandela.com & More)
2010.02 - Current
- Launched and programmed innovative “Planet Candela” brand, which was “Best Single-Stream Webcaster” semifinalist at 2013 RAIN Internet Radio Awards.
- Directed "Amazing Lite Music” to 70,000 listening hours within first year of existence and 100,000+ listening hours in subsequent years.
- Started family-friendly and hyperlocal “OLPHCAB TV” and “OLPHCAB Radio” formats in partnership with Our Lady of Perpetual Help Catholic Academy of Brooklyn.
Programming
Salem Media
2016.01 - 2020.03
- Filled in for Operations Director on nationally syndicated “The Mike Gallagher Show”.
- Filled in coveted morning master control operator shift on WMCA, providing weather and sports reports.
- Ran control board and/or edited for "The Business of Giving with Denver Frederick", "Clinician's Corner with Dan Cajigas” and “The Eric Metaxas Show”.
- Recorded segments for "The Cats Roundtable” featuring John Catsimatidis.
- Master Control duties for WNYM and WMCA, simultaneously.
- Assisted with general production: prepared and uploaded podcasts, loaded station promos, dubbed national spots into NexGen, recorded and edited content for various shows.
Programming
Spanish Broadcasting System
2014.12 - 2017.03
- Ensured all programming elements aired as intended during weekday overnights and Saturday nights/Sunday mornings, including music, jingles, sweepers, commercials and paid shows.
- Responsible for smooth execution of brokered programming.
- Troubleshot any technical problems involving Wide Orbit and other software used for broadcast.
Air Personality
Univision Radio
2011.01 - 2014.04
- Hosted nighttime and weekend on-air shifts for Latin Rhythmic “X96.3” as “Danny Candela”.
- Generated and evaluated program and ratings analysis, creating daily reporting on closest competitors to better understand market trends and opportunities.
- Selected to train and mentor new hires for both on-air positions, providing mentoring to junior staff.
Assistant Program Director/Music Director
JVC Broadcasting (98.5 La Nueva Fiesta)
2007.09 - 2010.02
- Promoted from Music Director to Assistant Program Director due to strong leadership that drove ratings success.
- Led Spanish Tropical “La Nueva Fiesta” to #1 among Persons 12+ in Hamptons-Riverhead market and #2 Persons 18-34 in Atlantic City, NJ.
- Recruited, managed and mentored several air personalities who achieved on-air positions in #1 New York City market.
- Planned and organized large-scale concert events, leveraging connections within the industry to book strong entertainment headliners as well as up-and-coming talent.
- Worked with music labels and recording artists to develop unique seasonal programming.
Program Director
Citadel Broadcasting (Magia 980 & Caliente 980)
2003.09 - 2006.12
- Successfully planned and launched Southeastern Connecticut’s first full-time Spanish-language radio station.
- Number 1 on-air nighttime personality with Adults 18-34, Women 18-34, Men 18-34 and Men 18-49 (Arbitron, Fall 2005/Spring 2006).
- Produced high-quality and creative station imaging during transition in production leadership.
Education
Bachelor of Arts - Communications
University of Mount Saint Vincent
Riverdale, NY05.2000
Skills
- Leadership Through Influence
- Business Process Improvement
- Content Strategy
- Content Acquisitions
- Negotiation
- Cross- functional Collaboration
- Brand Direction
- Project Management
- Partnerships
- Production
Timeline
Executive Board Member
Alliance For Community Media Northeast
2021.11 - Current
Director of Programming
BronxNet
2017.03 - Current
Programming
Salem Media
2016.01 - 2020.03
Programming
Spanish Broadcasting System
2014.12 - 2017.03
Air Personality
Univision Radio
2011.01 - 2014.04
Founder, CEO, President of Programming & Content
Moronta Media LLC (PlanetCandela.com & More)
2010.02 - Current
Assistant Program Director/Music Director
JVC Broadcasting (98.5 La Nueva Fiesta)
2007.09 - 2010.02
Program Director
Citadel Broadcasting (Magia 980 & Caliente 980)
2003.09 - 2006.12
Bachelor of Arts - Communications
University of Mount Saint Vincent
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