Bernice Garza
Store Manager
Fairfield,CA
Summary
Seasoned Store Market Manager with over 22 years of extensive expertise in retail operations, specializing in strategic market analysis and team leadership to drive growth and innovation. Proven track record in optimizing inventory and enhancing customer satisfaction through data-driven strategies and pioneering approaches. Committed to fostering high-performing teams and continuous improvement, aiming for sustained success and market expansion in a dynamic retail environment. Results-driven retail professional with a solid history in store market management, focused on operational excellence and customer engagement. Recognized for fostering a collaborative team environment and consistently achieving set targets. Known for reliability and adaptability to dynamic retail needs, with strong skills in sales strategy and team leadership.
Overview
22
22
years of professional experience
Work History
Store Market Manager Doctor Service
LensCrafters
06.2015 - Current
- Recruit and train a high-performing team, significantly improving productivity.
- Mentor team members for advancement, creating a skilled professional pipeline.
- Implement strategic market analysis to identify growth opportunities, leading to enhanced store performance and market share expansion.
- Establish strong client relationships through effective problem resolution and service excellence, building lasting customer loyalty.
- Develop and execute data-driven strategies for multi-location optometry services, optimizing resource allocation and enhancing service delivery standards.
- Pioneer new service protocols and efficiency measures, enhancing the patient experience while maintaining compliance with healthcare standards.
- Lead strategic initiatives to modernize eye care delivery systems, balancing technological advancement with personalized patient care.
- Develop comprehensive staff training programmers focused on optical expertise and customer service excellence, fostering professional growth.
- Revolutionize patient care protocols by integrating cutting-edge eye care technologies with personalized service approaches.
Store Manager
Vitamin World
03.2007 - 06.2015
- Implemented training programs to boost product knowledge and adherence to service guidelines.
- Recruited and hired skilled sales associates, fostering a passion for nutrition and health.
- Empowered team decision-making, recognizing individual and collective achievements.
- Facilitated adaptation to new programs, ensuring seamless integration and business growth.
- Lead team to exceed sales targets, implemented customer-centric strategies, and optimized inventory management, resulting in substantial revenue growth.
- Pioneered new customer engagement techniques, revamped store layout for improved product visibility, and introduced digital tools to streamline sales processes.
- Drove team to surpass sales targets through customer-centric strategies and optimized inventory management, resulting in substantial revenue growth.
Manager
Victoria Secret
08.2003 - 07.2006
- Lead customer service initiatives, enhancing shopping experience and boosting satisfaction scores.
- Managed store operations, reducing merchandise and cash loss through effective controls.
- Recognized and rewarded high performers, addressing underperformance promptly.
- Fostered team spirit and enthusiasm, improving associate collaboration across the district.
- Hired and trained exceptional sales and management associates, ensuring high performance standards.
- Optimized store performance through data-driven decision making. Analyzed sales trends and customer behavior to inform strategic planning and resource allocation.
- Implemented forward-thinking operational strategies, resulting in substantial sales growth and elevated customer experiences.
- Fostered a cohesive team environment, mentoring staff and promoting synergy across departments while cultivating strong relationships.
Education
Associate of Arts - Liberal Arts and Sciences
Solano Community College
Fairfield, CA01.1995
Skills
- Store operations
- Merchandising strategies
- Performance analysis
- Marketing initiatives
Timeline
Store Market Manager Doctor Service
LensCrafters
06.2015 - Current
Store Manager
Vitamin World
03.2007 - 06.2015
Manager
Victoria Secret
08.2003 - 07.2006
Associate of Arts - Liberal Arts and Sciences
Solano Community College
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