BERRAQ NASEER
Summary
Results-driven Marketing and Talent Management professional with expertise in influencer marketing, brand partnerships, market research, and team leadership. Experienced in driving campaign success, building client relationships, and supporting business growth across FMCG, retail, healthcare, and media sectors.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Lead Influencer Talent Management
Sharks Talent Agency
07.2023 - Current
- Negotiated and secured high-value brand agreements and long-term partnerships, driving mutual growth.
- Established strategic partnerships between brands and content creators to enhance collaboration and visibility.
- Led influencer marketing campaigns across FMCG, retail, lifestyle, and fashion industries.
- Analyzed campaign performance metrics to enhance reach and ROI, generating up to $1.8 million annually.
- Managed a team of 5-8 employees, overseeing daily operations and improving workflow efficiency.
- Oversaw end-to-end campaign execution and delivery.
Assistant Manager, Marketing
Saleem Memorial Hospital
10.2022 - 06.2023
- Assisted in developing and implementing marketing strategies to enhance brand visibility.
- Prepared proposals, advertisements, internal communications, and web content.
- Produced testimonial video content and scripts to showcase customer success stories.
- Partnered with departments to assess and improve services and programs.
Marketing Research Executive
Access Retail Pvt. Ltd.
10.2021 - 09.2022
- Delivered consumer insights through qualitative and quantitative research.
- Developed dashboards and customized research solutions for clients.
- Coordinated product sampling, scheduling, and testing projects to ensure timely delivery of insights.
- Assisted in client servicing, business development, and process improvements to enhance overall project outcomes.
External Audit Intern
RSM International
06.2018 - 08.2018
- Assisted in conducting financial audits for diverse client portfolios.
- Analyzed financial statements for compliance with regulations and standards.
- Supported audit teams in substantive testing to ensure compliance and accuracy.
- Contributed to inventory counts and audit fieldwork to enhance audit quality.
- Collaborated with team members to prepare detailed audit documentation.
Volunteer
Shaukat Khanum Memorial Hospital
02.2016 - 03.2016
- Coordinated outpatient and ambulatory services operations to enhance patient flow.
- Provided comfort and support to patients during their hospital stay.
- Assisted healthcare staff with patient care and daily operational tasks.
- Updated and organized patient history documentation for improved access and continuity of care.
- Organized and maintained inventory of medical supplies for efficient usage.
Education
Bachelor of Science (Honours) - Accounting & Finance
Lahore University of Management Sciences (LUMS)
01-2020
Pre-Medical Studies -
Kinnaird College for Women
01-2015
Biology -
Divisional Public School
01-2013
Skills
- Influencer Marketing
- Brand Partnerships
- Market Research
- Team Leadership
- Negotiation tactics
- Data-driven decision making
Certification
- Entrepreneurship for Community Development Workshop
- United Nations Sustainable Development Goals Workshop
- Leadership Skills Training
Honors And Awards
- Certificate of Merit and Government Laptop Award
- Gold Medal Recipient (High School)
Timeline
Lead Influencer Talent Management
Sharks Talent Agency
07.2023 - Current
Assistant Manager, Marketing
Saleem Memorial Hospital
10.2022 - 06.2023
Marketing Research Executive
Access Retail Pvt. Ltd.
10.2021 - 09.2022
External Audit Intern
RSM International
06.2018 - 08.2018
Volunteer
Shaukat Khanum Memorial Hospital
02.2016 - 03.2016
Bachelor of Science (Honours) - Accounting & Finance
Lahore University of Management Sciences (LUMS)
Pre-Medical Studies -
Kinnaird College for Women
Biology -
Divisional Public School