Tyler Welch
Brooklyn
Summary
Dynamic influencer marketing professional with a track record of leading teams to develop and execute successful multi-channel campaigns. Expertise in data-driven content strategies has consistently surpassed industry benchmarks, driving brand engagement and audience growth across various platforms.
Overview
6
6
years of professional experience
Work History
Influencer Marketing & Organic Social Lead
COMMON GOOD AGENCY
01.2024 - 01.2026
- Led team of two influencer marketing specialists and one organic social specialist for seven client accounts.
- Developed and executed campaign plans from brief to launch, aligning messaging and timelines with brand goals.
- Collaborated with creative, paid media, and strategy teams to deliver cohesive multi-channel campaigns.
- Supported execution of creator-led initiatives, ensuring platform alignment and timely delivery.
- Launched and scaled organic social channels for emerging CPG brands, growing audiences from zero.
- Formulated data-driven content strategies that surpassed industry benchmarks in engagement and growth metrics.
- Managed end-to-end social operations including content planning, publishing, and community engagement.
- Built engaged brand communities through proactive interactions, trend monitoring, and real-time management.
Influencer Marketing Specialist
COMMON GOOD AGENCY
01.2023 - 01.2024
- Established influencer marketing department, executing and reporting on over 75 campaigns monthly.
- Managed campaign timelines and workflows across multiple workstreams to ensure effective content production.
- Optimized creator programs, achieving average campaign metrics of $11 CPA, $9 CPM, and $1 CPE.
- Presented campaign outcomes and strategic recommendations to senior stakeholders for future planning.
Associate Brand Manager (Contractor)
TYLER WELCH
NEW YORK
01.2022 - 01.2023
- Supported execution of creator-led marketing campaigns across digital channels aligned with brand and growth objectives
- Managed campaign timelines and coordinated execution across internal teams and external partners
- Built relationships with creators and partners to support campaign delivery
- Analyzed performance data and provided recommendations to improve campaign effectiveness
Influencer Marketing Coordinator
TYLER WELCH
NEW YORK
01.2021 - 01.2022
- Supported execution of a high-performing creator channel contributing to 55 percent of total acquisition
- Coordinated campaigns and tracked performance across multiple platforms
- Assisted in reporting and analysis to inform optimization and campaign improvements
Digital Media Strategist (Contract)
GEOLOGIE
01.2020 - 01.2021
- Developed and executed multi-channel creator strategies to expand audience reach
- Managed campaign performance and optimized strategies to improve engagement
- Facilitated partner program development to drive business growth
Education
Bachelor of Arts - Marketing
University of North Carolina
Charlotte, NCSkills
- Influencer marketing
- Cross-functional teamwork
- Campaign management
- Social media analytics
- Content development
- Performance optimization
- Marketing insights
- Market planning
- Data analysis
- Social strategy
- Cross-functional teamwork
- Talent relationships
- Social strategy
Timeline
Influencer Marketing & Organic Social Lead
COMMON GOOD AGENCY
01.2024 - 01.2026
Influencer Marketing Specialist
COMMON GOOD AGENCY
01.2023 - 01.2024
Associate Brand Manager (Contractor)
TYLER WELCH
01.2022 - 01.2023
Influencer Marketing Coordinator
TYLER WELCH
01.2021 - 01.2022
Digital Media Strategist (Contract)
GEOLOGIE
01.2020 - 01.2021
Bachelor of Arts - Marketing
University of North Carolina