PRINCESS CARTER
UNION,NJ
Summary
Social media and influencer marketing professional with a background in content strategy, creator partnerships, and brand storytelling. Leads multi-platform campaigns, creator outreach, short-form video editing, and trend research to support audience growth and authentic engagement.
Overview
1
1
Certification
6
6
years of professional experience
Work History
Influencer Marketing Lead & Social Media Coordinator
Uncommon Future Management Group
New York City
10.2025 - Current
- Lead influencer outreach and creator relationship management, identifying relevant creators and coordinating UGC and promotional opportunities.
- Developed and executed multi-platform social media strategies that drove music releases and enhanced artist brand growth.
- Research emerging creators, social trends, and culturally relevant content to inform campaign and partnership strategy.
- Researched and pitched brand partnerships that aligned with artist identity, audience, and campaign objectives to strengthen collaborative efforts.
- Edit short-form video content and adapt creative concepts for Instagram, TikTok, and other social channels.
- Key Results:
- Increased engagement by 89%
- Expanded audience reach by 500,000+ users
- Produced content generating 300,000+ views
Strategic Partnerships & Community Engagement Lead
Circuit Riders, Brave Love Conference
California
12.2023 - 08.2024
- Developed strategic partnerships with community organizations to enhance outreach and engagement.
- Coordinated grassroots marketing events to foster community involvement and awareness.
- Increased campaign conversions through CRM optimization
- Executed CRM campaigns in HubSpot to optimize communication and engagement strategies.
- Used campaign data to improve engagement.
- Highlighted significant outcomes
- Helped drive 1,000+ event attendees
Campaign & Influencer Partnerships Coordinator
The Send UK
04.2023 - 12.2023
- Executed influencer campaigns and activations to drive engagement.
- Cultivated influencer outreach and creator relationships to enhance collaboration.
- Expanded campaign reach through strategic creator partnerships
- Facilitated campaign planning and execution to ensure alignment with audience growth initiatives.
- Assisted in developing strategies to support audience growth initiatives.
- Contributed to 12,000+ event attendees
- Outlined significant results achieved through various campaigns.
Personal Assistant to COO and Academic Dean
St Mellitus College
London
10.2020 - 09.2022
- Managed executive calendars and travel to optimize time management for COO and Academic Dean.
- Coordinated meetings and presentations to ensure alignment and effective communication among stakeholders.
- Prepared reports and confidential documentation.
- Assisted senior leadership in daily operations to facilitate decision-making and support organizational goals.
Education
Bachelor of Arts - Psychology
University of Western Ontario
Ontario, CA01-2021
Skills
- Influencer marketing
- Social media strategy
- Campaign management
- Content partnerships
- Short-form video editing
- Brand strategy
- Instagram and TikTok management
- Meta Business Suite utilization
- HubSpot
- HubSpot and Google Workspace expertise
- Google Workspace
- Graphic design tools
- Copywriting analytics
Personal Information
Title: SOCIAL MEDIA & INFLUENCER MARKETING | CONTENT | BRAND PARTNERSHIPS
Certification
- 2025-26
- Influencer Marketing Strategy Certification - Emerging (Sprout Social Inc.)
Timeline
Influencer Marketing Lead & Social Media Coordinator
Uncommon Future Management Group
10.2025 - Current
Strategic Partnerships & Community Engagement Lead
Circuit Riders, Brave Love Conference
12.2023 - 08.2024
Campaign & Influencer Partnerships Coordinator
The Send UK
04.2023 - 12.2023
Personal Assistant to COO and Academic Dean
St Mellitus College
10.2020 - 09.2022
Bachelor of Arts - Psychology
University of Western Ontario