Beth Freeman
San Bruno,CA
Summary
PROFESSIONAL SUMMARY
Award-winning health and science journalist, strategic communications leader, and media producer with 25+ years of experience directing high-impact campaigns for leading healthcare, research, and nonprofit organizations (including UCSF collaborations). Expert storyteller adept at distilling complex biomedical, clinical, and scientific information into meaningful, compelling narratives for diverse audiences. Recognized for media relations acumen, editorial integrity, dynamic stakeholder collaborations, and the ability to elevate institutional visibility on local and national stages.
Overview
33
33
years of professional experience
Work History
Owner, Principal Strategist & Producer
FREEMAN MEDIA
San Francisco
09.1997 - Current
- Lead Communications Strategy & Storytelling: Architect and execute comprehensive, mission-driven media campaigns and complex communication initiatives for prominent healthcare networks, research organizations, and corporate clients.
- Translate Complex Clinical Concepts: Produce and write highly compelling, "people-focused" digital, broadcast, and social media content that successfully translates intricate scientific and medical data to educate, motivate, and inspire external audiences.
- Stakeholder & Media Collaboration: Serve as a trusted advisor to institutional executives, clinical leaders, and community partners, driving projects from initial narrative concept through delivery, story placement, and proactive media promotion.
- End-to-End Campaign Management: Oversee all aspects of media production, project life cycles, and resource allocation to elevate client visibility and support critical fundraising and advocacy objectives.
Executive Producer
ABC, "Marketplace"
01.1996 - 02.1997
- Directed all phases of broadcast production, managing cross-functional creative teams and crews.
- Supervised the research, development, and programming of impactful feature stories focusing on complex socioeconomic and equity-focused issues.
Medical Producer
KPIX-TV, CBS
01.1993 - 01.1996
Researched, developed, and produced high-profile daily stories, specials and multi-part educational campaigns focusing entirely on health, science, and medical news, with an emphasis on cancer research.
Education
Bachelor of Arts - Broadcast Journalism
California State University, Sacramento
Sacramento, CASkills
- Strategic Communications Planning
- Media Relations & Journalism
- Scientific & Clinical Translation
- Executive & Faculty Advising
- Crisis & Reputational Risk Management
- Cross-Functional Team Leadership
- Video Production & Digital Storytelling
- Budgeting & Project Management
Timeline
Owner, Principal Strategist & Producer
FREEMAN MEDIA
09.1997 - Current
Executive Producer
ABC, "Marketplace"
01.1996 - 02.1997
Medical Producer
KPIX-TV, CBS
01.1993 - 01.1996
Bachelor of Arts - Broadcast Journalism
California State University, Sacramento
Select Healthcare Collaborations & Clients
UCSF Benioff Children's Hospital (Oakland), California Health Care Foundation (CHCF), Lucile Packard Children's Hospital (Stanford), Center for Care Innovations (CCI), California Association of Public Hospitals (CAPH), California Health Care Safety Net Institute (SNI), Purchase Business Group on Health (PBGH), Health Management Associates (HMA), Juvenile Diabetes Foundation and West County Health Centers.
Awards and Honors
- People's Gold Telly Award (2026) – “Journeys” (Series addressing patient advocacy and care in California).
- National Communicator Award (2026) – “Obstacles to Aging with Pride” (Health & welfare series).
- Telly Award (2024) – “Ohana Means Family” (Documenting healthcare for unhoused populations).
- Emmy Awards – Best Informational Program, Best Feature -CBS News, Local.
- National Health Coverage Award – American Heart Association.