Open To Work
Hi, I’m
Beth Van Horn
Cedar Rapids,IA
Work Preference
Summary
Experienced Digital Marketing Specialist and Corporate Trainer with a demonstrated history of building, analyzing, and optimizing SEM, SEO, and Social Media campaigns. Skilled in data analysis, search engine marketing and optimization, social media marketing, ad creation, and web content writing. Further experience as a successful manager and trainer of client-facing digital marketing reps.
Overview
11
years of professional experience
Work History
Marketron Broadcast SolutionsHailey, ID
Digital Advertising Training Specialist
05.2023 - 02.2026
Job overview
- Led live, instructor-led onboarding for new NXT customers, accelerating time-to-value and reducing ramp-up questions.
- Designed and maintained self-paced eLearning, job aids, and how-to videos; aligned curricula to feature releases and learner feedback.
- Hosted monthly Lunch-and-Learn webinars on trends, updates, and best practices to increase feature adoption and engagement.
- Partnered with Product and Engineering to source, organize, and write AI-assisted help content and in-app guidance.
- Advised clients on training plans to drive platform adoption and renewals.
- Instrumented feedback loops and learning analytics to continuously improve content quality and learner outcomes.
- Developed and delivered training programs for diverse audiences, enhancing knowledge retention and application increasing platform adoption by 30%.
HibuCedar Rapids, IA
Manager - Digital Product Support
05.2022 - 02.2023
Job overview
- Led day-to-day operations for Digital Product Support serving SMB advertisers across search, social, and web.
- Hired, onboarded, and coached specialists; instituted performance rhythms and dashboards aligned to KPIs.
- Translated marketing analytics into actions; resolved complex escalations and at-risk accounts.
- Designed SOPs and QA checks that improved consistency, quality, and customer satisfaction.
- Partnered with Sales, Product, and Training to streamline handoffs and close feedback loops.
- Implemented data-driven decision-making processes, improving overall service delivery and client satisfaction by 2%.
HibuCedar Rapids, IA
Ops Training Spec I
01.2020 - 05.2022
Job overview
- Delivered training across SEM, SEO, paid social, product alignment, customer experience, and soft skills.
- Designed curricula, hands-on labs, and assessments; iterated using live campaign results.
- Facilitated workshops and 1:1 coaching to reinforce best practices and speed ramp.
- Audited active campaigns and issued optimization recommendations.
HibuCedar Rapids, IA
Associate Manager - Client Experience
10.2018 - 01.2020
Job overview
- Launched a new Client Experience department dedicated to coaching customer-facing departments.
- Built individualized coaching plans from analyzing call reviews and performance analytics.
- Produced organization-wide communications, scorecards, rankings, and recognition programs.
- Analyzed client marketing data to recommend optimizations and translated insights into trainings and presentations to elevate satisfaction and improve retention by 4%.
HibuCedar Rapids, IA
Associate Manager - Digital Services
03.2015 - 10.2018
Job overview
- Managed teams conducting discovery interviews for SMBs with digital marketing needs.
- Led meetings, coaching, and training; monitored productivity and surfaced trends with action plans.
- Investigated workflow gaps and partnered with Process Engineers to design and implement improvements.
- Resolved customer escalations by reviewing analytics and root causes; recovered dissatisfied accounts when possible.
- Performed audits and timing trials; evaluated workflows to increase throughput and quality increasing scores by at least 10%.
- Interviewed candidates and provided hiring recommendations.
Education
Lock Haven University of PennsylvaniaLock Haven, PA
B.A. from Journalism/Mass Communications
05-2006
University Overview
Skills
- Data analytics and quality assurance
- Microsoft Office suite proficiency
- Verbal and written communication
- Adult learning principles
- Training and development strategies
- Customer engagement and support
- Digital marketing techniques
- Curriculum and content development
- Coaching and mentoring skills
- Learning management systems (LMS)
- Process improvement methodologies
- Team leadership and collaboration
- Virtual training facilitation
- Training program design and delivery
- Onboarding program development
- Training evaluation and assessment
Timeline
Digital Advertising Training Specialist
Marketron Broadcast Solutions
05.2023 - 02.2026
Manager - Digital Product Support
Hibu
05.2022 - 02.2023
Ops Training Spec I
Hibu
01.2020 - 05.2022
Associate Manager - Client Experience
Hibu
10.2018 - 01.2020
Associate Manager - Digital Services
Hibu
03.2015 - 10.2018
Lock Haven University of Pennsylvania
B.A. from Journalism/Mass Communications
Willing To Relocate
Willing To Relocate
Cedar Rapids, IA
Availability
See my work availability
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Websites
References
References
References available upon request.