Beth Wasko

• Drafted internal and external video scripts for OC members, team leads, social posts and company changes/updates.
• Edited content provided by business partners, as well as and suggested new copy to conform to company branding.
• Wrote long-form copy for Smarter with Gartner, GAW and gartner.com.
• Liaised with business partners to develop short and long-term social strategies.
• Partnered closely with the multimedia team to create diverse media content.
• Personally managed projects that didn't have an assigned project manager.
• Created infographics, ebooks, flyers, videos, social media cards and posts and much more for research, consulting, conferences, etc.
• Incorporated SEO keywords into copy to increase search result rankings.
• Customized brand message to reach and capture target audience interest and drive engagement.
• Presented clients with unique copy options based on overall marketing objectives.

• Copyedited, wrote, produced articles.
• Managed scheduling and assignments for all writers, freelancers and interns.
• Managed social media platforms.
• Managed and prepared monthly editorial calendar, ideas and posting schedule.
• Hosted author video interviews.
• Pitched ideas to publicists/authors for potential articles, as well as outreach for author chats.
• Chose images and wrote headlines for all articles.
• Worked with publishers and outside companies to discover new ways to best market books and authors in the industry.

• Created interview questions for clients and page maps for projects. Pitched page ideas.
• Wrote and copyedited feature articles.

• Interviewed actors and wrote long and short-form feature articles.
• Pitched, transcribed, wrote and copyedited articles and columns for print.
• Managed the website using a CMS daily with breaking news, events and announcements.
• Controlled social media platforms (Facebook, Instagram, Twitter).
• Handled all photo department requests.

• Pitched, researched and wrote feature articles about high-profile teen celebrities.
• Researched teen topics, hot trends, popular celebrities.
• Worked with teen celebrity publicists and interviewed teen actors, musicians and social media stars.
• Wrote quizzes, short articles and miscellaneous pages.
• Attended a number of celebrity and network events, with access to the talent.
• Worked on specials: QuizFest, AstroGirl, Yikes.

•Interviewed actors and wrote long and short-form feature articles.
•Pitched, transcribed, wrote and copyedited articles and columns for print.
•Managed the website using a CMS daily with breaking news, events and announcements.
•Controlled social media platforms (Facebook, Instagram, Twitter).
•Handled all photo department requests.