Summary
Overview
Work History
Education
Skills
Website
Languages
Timeline
Generic

Fatima Flores

Mckinney

Summary

Accomplished Marketing Copywriter with a robust background in news producing and copywriting, honed at Globe Life and Gray Television. Crafting compelling brand messages and digital content strategies, blending creative storytelling with meticulous research. Proven track record in enhancing brand visibility, with a keen eye for detail and a passion for storytelling.

Overview

7
7
years of professional experience

Work History

Marketing Copywriter

Globe Life
01.2022 - Current
  • Communicated with clients to assess needs and provide anticipated project timelines
  • Developed a deep understanding of the target audience through market research initiatives
  • Researched current events and news items to fact-check and verify sources
  • Reviewed and implemented editorial feedback to improve written content
  • Collaborated with designers to develop creative concepts that support campaigns and brand messaging
  • Pitched ideas for articles
  • Checked reference books, news files, and public records to obtain relevant facts
  • Established and maintained relationships with individuals who were credible sources of information

News Producer

Gray Television
12.2020 - 08.2021
  • Collaborated with producers, directors, and talent to create compelling on-air segment.
  • Examined news items of local, national, and international significance to determine topics to address and obtained assignments from editorial staff members
  • Took pictures and video and process them for inclusion in story
  • Revised work to meet editorial approval and to fit time and space requirements

Anchor/ Editor

North Texas Television
09.2018 - 08.2020
  • Presented news stories and introduced in-depth live segments from on-scene reporters
  • Conducted thorough research prior to interviews or story development to ensure accuracy of facts reported
  • Contributed ideas for special programming segments or promotional initiatives

Reporter, Host, Radio Personality, Producer, Audio

Ryan Seacrest Foundation
01.2020 - 06.2020
  • Managed multiple assignments simultaneously under tight deadlines and pressure
  • Communicated with readers, viewers, advertisers, and general public

News Reporter/ Audio

Univision Communications Inc.
08.2019 - 12.2019
  • Reviewed written, audio, or video copy, and corrected errors in prescribed editorial style and formatting guidelines
  • Researched current events and trends in the news industry

Education

Bachelors - Converged Broadcast Media in Reporter/ Production

University of North Texas
08.2020

Skills

  • Video Production
  • Copywriting
  • Research
  • Email Copy
  • Create Creative Content
  • Creative storytelling
  • Content strategy
  • Blog content creation
  • Brand messaging
  • Social media copywriting
  • Proofreading and editing
  • Video scriptwriting
  • Digital advertising
  • APA Style
  • Corporate Communications

Website

http://linkedin.com/in/fatima-flores-b33081197

https://floresfatima58.wixsite.com/thefatimaflores/portfolio

Languages

Spanish
Native or Bilingual

Timeline

Marketing Copywriter

Globe Life
01.2022 - Current

News Producer

Gray Television
12.2020 - 08.2021

Reporter, Host, Radio Personality, Producer, Audio

Ryan Seacrest Foundation
01.2020 - 06.2020

News Reporter/ Audio

Univision Communications Inc.
08.2019 - 12.2019

Anchor/ Editor

North Texas Television
09.2018 - 08.2020

Bachelors - Converged Broadcast Media in Reporter/ Production

University of North Texas

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