Bethany Castille
Dallas
Summary
Brand Development Representative with 2 years of experience in managing expansive territories and fostering key relationships with retailers and wholesalers. Skilled in driving brand awareness, analyzing market trends, and leveraging data insights to support business objectives. Strong expertise in stakeholder management, effective communication, and collaboration to consistently meet and exceed business goals.
Overview
7
7
years of professional experience
Work History
Server
The Gin
10.2025 - 01.2026
- Delivered exceptional customer service, ensuring satisfaction and repeat business.
- Collaborated with kitchen staff to streamline order delivery processes.
- Managed multiple tables simultaneously while maintaining attention to detail.
Brand Development Representative
Karbach Brewing Company
04.2024 - 06.2025
- Manage expansive Dallas Metroplex territory, fostering key relationships with retailers and wholesalers. Drive brand awareness and volume growth through data-driven strategies and large-scale event activations.
- Analyze market trends across 110-mile area to optimize brand performance. Leverage data insights to guide negotiations and support business objectives in both off-premise and on-premise accounts.
Sales Representative
Molson Coors Beverage Company
06.2023 - 12.2023
- Managed 90+ stakeholder relationships, driving revenue growth through strategic brand portfolio solutions and collaborative distributor partnerships. Analyzed market trends to optimize distribution strategies, consistently meeting monthly business objectives and expanding brand presence.
- Fostered strong alliances with Andrew's Distributing representatives, aligning efforts to exceed distribution goals and enhance market share.
Server
Don’s Seafood
01.2022 - 05.2023
- Managed high-volume customer service, ensuring prompt order delivery and maintaining positive dining atmosphere. Resolved conflicts, enhancing patron satisfaction.
Key Holder
Kendra Scott
11.2020 - 12.2021
- Led customer service initiatives and managed operations, implementing best practices for staff interactions and task delegation while overseeing inventory and sales analysis.
Sales Associate
Kendra Scott
04.2019 - 11.2020
- Drove sales through product expertise and customer relationship management. Implemented visual merchandising strategies, enhancing store aesthetics and boosting product visibility.
Education
Bachelor of Science - Business and Marketing with a Concentration in Professional Sales
Louisiana State University
05-2023
Skills
- Time Management, Territory Management, Negotiation, Stakeholder Management, Collaboration, Business Solutions, Prospecting, Relationship Building, Effective Communication
Accomplishments
- General Life and Health License (GL&H)
- Security Industry Essentials License (SIE)
- Series 66
- Series 7
Completed comprehensive licensing in securities and insurance, covering investment products, retirement planning, and risk management strategies. Authorized to advise clients and facilitate transactions involving stocks, bonds, mutual funds, annuities, and life and health insurance products.
INTERNSHIPS
- FIELD SALES REPRESENTATIVE
- Molson Coors Beverage Company
- Analyzed three-tier beverage industry system, identifying revenue-boosting opportunities through research, promotions, and company lectures.
- Partnered with cross-functional teams to gain comprehensive insights into beverage industry operations and market dynamics.
Timeline
Server
The Gin
10.2025 - 01.2026
Brand Development Representative
Karbach Brewing Company
04.2024 - 06.2025
Sales Representative
Molson Coors Beverage Company
06.2023 - 12.2023
Server
Don’s Seafood
01.2022 - 05.2023
Key Holder
Kendra Scott
11.2020 - 12.2021
Sales Associate
Kendra Scott
04.2019 - 11.2020
Bachelor of Science - Business and Marketing with a Concentration in Professional Sales
Louisiana State University