Bethany Guinee

• Lead UX research and optimization initiatives to improve digital experiences and support evidence-based decision-making across web, donation, and e-commerce ecosystems.
• Manage and mentor direct reports, contractors and vendors, providing prioritization, strategic direction, and oversight of research and experimentation efforts.
• Partner cross-functionally with Digital, Marketing, Product, and operational stakeholders to translate business questions and customer challenges into actionable research and optimization strategies.
• Direct experimentation and A/B testing initiatives to evaluate experience improvements and inform optimization priorities that have resulted in estimated annual savings of $30-60k+.
• Partner with analytics and digital teams to improve custom tracking, reporting, and measurement capabilities using GA4, VWO, and related tools.
• Design and refine research frameworks, operational processes, and decision-support systems that improve organizational visibility, consistency, and confidence in customer and business decision-making.
• Synthesize qualitative, quantitative, and behavioral data into clear insights and executive-ready recommendations that align with organizational strategy and decision-making.

• Designed and executed UX research and optimization studies including usability testing, interviews, surveys, and benchmarking to identify customer pain points and experience improvement opportunities.
• Designed and implemented operational tracking systems that transformed anecdotal customer experience issues into measurable data, including development of a call center tracking framework that enabled teams to quantify call drivers, prioritize improvements, and evaluate solution effectiveness over time.
• Identified operational and customer experience gaps and designed systems, frameworks, and measurement approaches that improved visibility into customer behavior and organizational pain points.
• Partnered with cross-functional teams to translate customer insights and behavioral data into optimization recommendations and digital experience improvements.
• Completed a year-long Innovation Residency focused on innovation practices, creative problem-solving, and organizational opportunity development.
• Developed tools, templates, and repeatable processes that improved research consistency and decision-making support across projects.

• Reviewed and evaluated medication orders for accuracy and appropriateness.
• Collaborated with healthcare teams to optimize patient medication therapies.
• Provided drug information and education to healthcare professionals and patients.
• Mentored pharmacy staff on best practices for medication management.