BETSY SUNNY

Campus Pastor, Willow Online (2022-Current)

• Led research and development efforts for digital evangelism and online church innovation.
• Work cross-collaboratively with our Marketing and Creative teams to program online services, produce digital content, and create digital in-service program elements.
• Guide and shepherd weekly of approximately. 2k attendees online through hosting moments, teaching, virtual 1;1's, and digital next steps.
• Introduced persona development framework and product strategy to better target and refine focus for online content.

Adult Engagement Pastor, Central Ministries (2021-2022)

• Responsible for driving strategy and ministry alignment for Guest Experience, Groups and Pastoral Care for 7 campuses.
• Implemented discipleship environments for next steps including the integration of Rooted for Willow.
• Directed team members who consulted and managed 30-35 pastors and directors.
• Provided leadership for systems development around baptism, first time guest connections, and devotional campaigns.

Canopy (Singles) Gatherings Director, Buckhead Church (2018-2021)

• Led team efforts that created multi-week Gatherings that connected 10,628 singles in Atlanta.
• Worked on Canopy brand roll out, including digital marketing, operational systems and processes, and production.
• Served as a contributing member and led proposal development centering Diversity and Inclusion efforts at Buckhead Church.
• Worked closely with organizational leadership to consult operational strategy around attendee engagement at Buckhead Church.

Group Connections Manager, Gwinnett Church

(2015-2018)

• Led volunteer teams of 70-100 individuals and developed training content for group connection processes.
• Developed comprehensive project plans with clear timelines, milestones, and budget requirements to connect 2000 individuals into community groups.
• Led Adult Ministries teammates through the logistical execution of cross division trainings and events within Pastoral Care, Starting Point and Group Leader Development.

• Generated $39,501 in sales for Catalyst University for a new college attendee initiative.
• Managed and retained over 20 client accounts for 9 events throughout the sales year for Catalyst conferences.
• Communicated vision pitches and executed sales strategies about Catalyst events to pastors and church leaders across the country.