Bettina Lucero
Westminster,CO
Summary
Multi-talented Senior Executive knowledgeable about sales, operations and personnel management. Successful at stepping into diverse positions and making immediate positive contributions. Focused on optimizing operations and motivating employees while establishing market dominance.
Overview
27
27
years of professional experience
Work History
Senior Vice President Marketing and Merchandising
Albertsons
04.2023 - 04.2024
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
- Delivered exceptional customer service by implementing best practices and fostering a culture of accountability within the organization.
- Developed and executed strategic initiatives to drive business growth, resulting in higher revenues and market share expansion.
- Championed innovation by encouraging cross-functional teams to pursue creative solutions to complex challenges.
Vice President Marketing Merchandising
Albertsons
04.2021 - 04.2023
- Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
- Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
- Collaborated with senior management to develop strategic initiatives and long term goals.
- Negotiated high-value contracts that maximized profitability while mitigating risks for the organization.
- Established performance goals for department and provided methods for reaching milestones.
- Managed financial planning and budgeting processes, ensuring fiscal responsibility and maximizing return on investments.
- Identified opportunities to improve business process flows and productivity.
- Leveraged technology to automate workflows and streamline processes, resulting in increased productivity and cost savings across the organization.
- Monitored industry trends, keeping current on latest changes and competition in industry.
- Enhanced company profitability by implementing strategic business plans and optimizing operational processes.
- Delivered strong financial performance despite challenging economic conditions by executing prudent risk management strategies throughout all aspects of business operations.
- Led development of strategic marketing plans to raise awareness and drive sales growth.
- Directed marketing strategies to increase brand awareness, generate leads, and grow market share within highly competitive industries.
Vice President Marketing Merchandising
Albertsons
11.2020 - 04.2021
- Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
- Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
- Collaborated with senior management to develop strategic initiatives and long term goals.
- Established performance goals for department and provided methods for reaching milestones.
- Established performance goals for department and outlined processes for achievement.
- Managed financial planning and budgeting processes, ensuring fiscal responsibility and maximizing return on investments.
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
- Leveraged technology to automate workflows and streamline processes, resulting in increased productivity and cost savings across the organization.
- Clarified roles, responsibilities and expectations of staff.
- Championed talent development programs, promoting employee engagement and retention while enhancing overall workforce capabilities.
- Delivered strong financial performance despite challenging economic conditions by executing prudent risk management strategies throughout all aspects of business operations.
- Used market insights to capitalize on key business opportunities for new advantageous partnerships.
- Led development of strategic marketing plans to raise awareness and drive sales growth.
- Increased company growth through collaboration with sales and marketing departments.
- Directed marketing strategies to increase brand awareness, generate leads, and grow market share within highly competitive industries.
Grocery Sales Manager
Albertsons
11.2019 - 11.2020
- Conducted regular market research to identify trends in consumer preferences and adjust offerings accordingly.
- Coached and mentored sales team members, improving customer service skills and overall store performance.
- Implemented loss prevention measures to reduce shrinkage rates and protect company assets.
- Streamlined ordering processes to ensure timely delivery of products while minimizing stockouts.
Assistant Grocery Sales Manager
Albertsons
11.2018 - 11.2019
- Ensured compliance with all relevant food safety regulations across storage areas, maintaining a clean and safe environment for both employees and customers.
- Developed strong relationships with vendors, negotiating favorable pricing and terms for bulk purchases.
- Coached and mentored sales team members, improving customer service skills and overall store performance.
- Organized special events like tastings or seasonal promotions, attracting new clientele to the store.
GMHBC Sales Manager
Albertsons
03.2017 - 10.2018
- Increased sales revenue by developing and implementing effective sales strategies.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
Division Shrink Manager
Albertsons
06.2016 - 03.2017
- Managed and motivated employees to be productive and engaged in work.
- Accomplished multiple tasks within established timeframes.
- Cross-trained existing employees to maximize team agility and performance.
- Developed a strong company culture focused on employee engagement, collaboration, and continuous learning opportunities.
- Reduced operational costs through comprehensive process improvement initiatives and resource management.
Education
No Degree - Business
Cornell University
Ithaca, NY11.2021
Bachelor of Arts - Business Management
University of Phoenix
Denver, CO05.2012
Skills
- Strategic leadership
- Policies and Procedures
- Operational Excellence
- KPI Tracking
- Financial Management
- Public Speaking
- Marketing expertise
- Strategic Planning
Additional Information
TWIG Awarded for Senior Level Executive in 2023, and Rising Star in 2018
Board Member on the Colorado Ovarian Cancer Alliance 2023
Find me on Linked In: https://www.linkedin.com/in/tinalucero/
Timeline
Senior Vice President Marketing and Merchandising
Albertsons
04.2023 - 04.2024
Vice President Marketing Merchandising
Albertsons
04.2021 - 04.2023
Vice President Marketing Merchandising
Albertsons
11.2020 - 04.2021
Grocery Sales Manager
Albertsons
11.2019 - 11.2020
Assistant Grocery Sales Manager
Albertsons
11.2018 - 11.2019
GMHBC Sales Manager
Albertsons
03.2017 - 10.2018
Division Shrink Manager
Albertsons
06.2016 - 03.2017
No Degree - Business
Cornell University
Bachelor of Arts - Business Management
University of Phoenix
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