Beverly Trout
BUSINESS DEVELOPMENT
San Diego,CA
Summary
Director of Business Development at iHeartMilitary building sponsorship strategies, strategic partnerships, and integrated marketing programs for military-focused events and community initiatives. Develops customized brand partnerships across automotive, healthcare, financial services, retail, entertainment, and communications, aligning client goals with meaningful audience engagement. Coaches sales teams on new-business development and consultative selling while helping create nonprofit and recruitment-focused programs. Business development professional with proven track record in driving growth and fostering strong client relationships. Known for strategic thinking, effective communication, and strong focus on team collaboration to achieve results. Skilled in market analysis, negotiation, and partnership development, with flexible approach to meet changing needs. Trusted for reliability and consistently delivering on objectives.
Overview
27
27
years of professional experience
Work History
Director of Business Development
iHeartMilitary
San Diego, California
01.2012 - Current
- Built brand partnerships across automotive, healthcare, financial services, retail, entertainment, and communications sectors.
- Develop sponsorship packages per quarter aligned to military events, partner goals, and community engagement priorities.
- Founded the Wounded Warrior Support Network, a 501(c)(3) nonprofit providing transition support for wounded warriors and veterans.
- Coach sales professionals on new-business development, consultative selling, and client-centered multimedia solutions.
- Contribute recruitment-focused news content and support cooperative advertising programs and partner relationships.
Senior Account Manager
Broadcast Company of America
San Diego, California
01.2009 - 01.2012
- Generate 30 new-business leads weekly across sports, talk, and oldies formats through targeted station outreach.
- Developed new-business strategies across sports, talk, and oldies radio formats while maintaining strong advertising-agency relationships.
- Built sports sponsorship opportunities tied to the San Diego Padres, opening a new revenue stream for the station.
- Recognized as Salesperson of the Year for new-business development and sponsorship performance.
Sales Manager
SBR Broadcasting
Redlands, California
01.2007 - 01.2009
- Developed new revenue opportunities through product development, promotional concepts, and client-focused sales strategies.
- Managed advertising inventory and financial budgets to support efficient media sales operations and resource allocation.
- Supported promotional planning with integrated media campaigns that strengthened brand visibility and advertiser engagement.
- Developed and executed strategic sales plans to drive revenue growth across multiple channels.
- Led a team of sales representatives, providing mentorship and training to improve performance.
- Implemented CRM systems for better tracking of leads, improving follow-up processes and communication within the team.
Account Manager
IHEARTMEDIA
San Diego, CA
01.2000 - 01.2007
- Generated $2 million in sponsorship revenue through event sponsorships, underwriting programs, and branded outreach initiatives.
- Drove 8 new-business pitches weekly by presenting customized multimedia campaigns to prospective advertisers.
- Conducted market research to identify trends to build client and agency relationships across biotech, health insurance, food, retail, banking, automotive, home furnishings, and service sectors.
- Collaborated with cross-functional teams to deliver tailored advertising solutions that meet client needs.
- Managed project timelines and deliverables, ensuring alignment with client expectations and company standards.
Education
MBA - Business
01.2027
Bachelor of Arts - Business Marketing
Skills
Business development
Strategic partnerships
Sponsorship sales
Sales leadership & training
Integrated media campaigns
Brand marketing
New product development
Community engagement
B2B & consumer markets
Affiliations
- National Association of Professional Women
- American Freedom Festival Committee
- National Alliance on Mental Illness
- San Diego Military Advisory Council
- San Diego Army Advisory Council
Awards & Honors
Top Performer Award for increasing new business sales 180%.
Dedication Honor from Wounded Warrior Battalion.
San Diego Grocery Sales Club Salesperson of the Year.
First Annual All-In 4 Change Maker Honors by Senator Joel Anderson.
Timeline
Director of Business Development - iHeartMilitary
01.2012 - Current
Senior Account Manager - Broadcast Company of America
01.2009 - 01.2012
Sales Manager - SBR Broadcasting
01.2007 - 01.2009
Account Manager - IHEARTMEDIA
01.2000 - 01.2007
University of San Diego - MBA, Business
National University - Bachelor of Arts, Business Marketing