Bina Bhaskar
Seattle
Summary
Results-driven Senior Manager, Product Management with over 10 years of experience leading cross-functional teams, driving global expansion, and implementing innovative product strategies. Proven track record of delivering scalable solutions and measurable business outcomes in e-commerce, AI, and logistics.
Overview
14
14
years of professional experience
Work History
Sr. Manager (Ads in Search and Conversational AI)
AMAZON.COM
08.2022 - Current
- Leading a product and technical team to define and execute the vision for a seamless conversational search (Rufus) experience for introducing Ads in conversational AI driven Search experience to simplify and enhance the shopping experience by leveraging brand and product performance advertising
- Spearheading the product vision, strategy, and roadmap for leveraging selling partner (Brand owners, vendors, 3P sellers) data and content to enhance Amazon’s customer facing conversational AI (Rufus)
- Delivered on monetization goals to introduce new and innovative Advertising formats on Alexa-enabled device, from mobile apps to connected TVs, to make discovering, exploring, and purchasing products more convenient and delightful for customers
- Enrolled in Amazon’s Bar Raiser program to guide interview process, drive hiring decisions, and provide leadership and coaching assistance to other hiring managers/employees
Principal Product Manager – Tech (Amazon Global Store/Intl. Expansion)
AMAZON.COM
08.2021 - Current
- Leading a team of product managers to deliver a wide range of projects spanning across world-wide expansion, front-end customer experience and operational excellence to enable a localized shopping experience for customers shopping cross-border selection
- Lead the product vision and roadmap for improving the Returns experience for customers purchasing international selection via Global Store by facilitating local (in-country) returns, resulting cost-to-serve reducing by > 90% and faster refund time > 55%
- Drive collaboration and requirements gathering with Amazon’s Tax planning and Tax engine business units to deliver long-term, scalable solutions for Global Store business
Sr. Product Manager – Tech (Amazon Global Store/Intl. Expansion)
AMAZON.COM
08.2017 - 08.2021
- Leading a team of product managers to deliver a wide range of projects spanning across world-wide expansion, front-end customer experience and operational excellence to enable a localized shopping experience for customers shopping cross-border selection
- Launched Global Store product across UK and EU4 countries to maintain business continuity, bridge selection and protect customer experience post-Brexit by enabling cross-border sales worth $900M GMS for FY’21
- Collaborated with ~50 cross-functional teams across Amazon to successfully meet deadlines driven by compliance and legislative requirements
- Led development of a technical platform for launch automation through which the team reduced manual intervention and repeat configuration work of SDEs by 62%, helping unlock scale for product launches and increasing productivity of tech teams
Sr. Product Manager – Tech (Amazon Transportation Services - ATS)
AMAZON.COM
08.2015 - 08.2017
- Worked as a single-threaded-leader (STL) to ramp up Amazon’s line haul business and scale its operations to meet the increasing demand of Amazon freight
- Developed a new operating strategy that decouples the trailer-tractor dependency to unlock cost-efficient supply, leading to greater control over network operations (annualized entitlement savings of $93M)
- Communicated program vision with leadership and cross-functional teams (business/operations/technology/finance) to obtain buy-in through PR/FAQs, business strategy documents, business requirement documents and roadmaps
- This program helped scale Amazon’s trailer assets from TK in 2017 to TK in 2020
Sr. Product Manager – Tech Intern (Personalization – P13N)
AMAZON.COM
06.2016 - 09.2016
- Responsible for guiding the initiative of assisting Amazon customers to reach their order minimum value to obtain free-shipping during checkout by providing shopping context-aware product recommendations
- Evaluated customer value and business impact of proposed solution across different Amazon programs such as Prime, Pantry, Fresh, Prime Now, etc
- Collaborated with stakeholders of different programs, engineering team, UX design team and other product managers to develop short-term and long-term implementation strategies
- Successful implementation of strategies is expected to yield a sales uplift of $400M within one year of feature launch
Software Engineer
CERNER CORPORATION
08.2012 - 08.2015
- Responsible for writing secure and patient safety-critical code as per HIPAA regulations and implementing solutions for clients after guiding the application through all phases of the software development lifecycle
- Guided 4 releases of auditing software, as the lead developer, in 2 years with a team of 4 engineers
- Timeliness of releases increased customer satisfaction and client adoption of the solution by 25%
- Mentored 2 associates through the entire lifecycle of the medical auditing software, thereby reducing transition time for new client adoptions by 3 weeks
- Contributed critical enhancements to 3 Cerner solutions deployed by 300 healthcare facilities, increasing net sales by over $500K
Research Assistant
PERVASIVE TECH INSTITUTE, INDIANA UNIVERSITY
10.2010 - 05.2012
- Investigated solutions to solve the issues of big data in scientific research and workflows domain with the help of technologies such as cloud computing and distributed computing
- Enhanced applicability of data storage software by improving the data retrieval time by 20 seconds
- Performed qualitative and quantitative data analysis on health technologies for adults in the US and UK
- The results from the analysis were used in the formal publication titled 'Pervasive Technology in Healthcare.'
Education
Master of Business Administration -
University of California, Irvine, The Paul Merage School of Business
Irvine, CA06.2017
Master of Science - Computer Science
Indiana University
Bloomington, IN05.2012
Bachelor of Science - Computer Science
BRECW/JNTU
05.2010
Skills
- Business strategy
- Requirements gathering
- Software design
- Test plan design
- Agile practices
- C#
- JAVA
- PERL
- Linux scripting
- Oracle database
- SQL
- Microsoft Project
- JIRA
Websites
Timeline
Sr. Manager (Ads in Search and Conversational AI)
AMAZON.COM
08.2022 - Current
Principal Product Manager – Tech (Amazon Global Store/Intl. Expansion)
AMAZON.COM
08.2021 - Current
Sr. Product Manager – Tech (Amazon Global Store/Intl. Expansion)
AMAZON.COM
08.2017 - 08.2021
Sr. Product Manager – Tech Intern (Personalization – P13N)
AMAZON.COM
06.2016 - 09.2016
Sr. Product Manager – Tech (Amazon Transportation Services - ATS)
AMAZON.COM
08.2015 - 08.2017
Software Engineer
CERNER CORPORATION
08.2012 - 08.2015
Research Assistant
PERVASIVE TECH INSTITUTE, INDIANA UNIVERSITY
10.2010 - 05.2012
Master of Science - Computer Science
Indiana University
Bachelor of Science - Computer Science
BRECW/JNTU
Master of Business Administration -
University of California, Irvine, The Paul Merage School of Business
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