BINITA PATEL
EDISON,USA
Summary
Experienced product innovation leader with a proven ability to align R&D initiatives with brand strategy, evaluate commercial viability, and drive cross-functional execution. Skilled in leveraging market insights, trend forecasting, and data-driven prioritization to deliver impactful health and wellness products.
Overview
7
7
years of professional experience
Work History
Research and Development Manager
Positiv Health
11.2024 - Current
- Lead the development of innovative, customer-centric health and wellness products from concept through launch, ensuring alignment with brand standards and strategic goals
- Conduct in-depth research on ingredients, including literature review to identify and evaluate novel ingredients and delivery formats for product feasibility
- Monitor emerging trends in functional ingredients to advise product roadmap and concept ideation
- Lead prioritization of R&D initiatives based on business case analysis, resource allocation, and market opportunity to inform product roadmap decisions
- Develop substantiated product claims by creating clinical research into clear, evidence-based summaries
- Oversee cross-functional project coordination to track progress, expedite timelines, and ensure timely product launches
- Manage relationships with external vendors and suppliers to ensure timely deliverables
- Collaborate on packaging and artwork development through Asana, ensuring accuracy, regulatory compliance, and timely approvals
- Collaborate with marketing and strategy teams to provide scientific validation for campaigns, landing pages and customer-facing content
- Evaluate product samples and formulations to ensure efficacy, alignment with brand specifications, and adherence to budget
- Support ongoing product optimization through reformulations that maintain differentiation and meet evolving consumer and marketing needs
Product Development Formulator
Nordic Naturals
06.2021 - 11.2024
- Ensured product launch support with the operations and supply chain team
- Managed new R&D projects with close collaborations with marketing, sales, supply chain and quality
- Utilize smartsheets to manage cross-functional timelines, track deliverables, and ensure alignment with strategic milestones
- Managed relations with raw material suppliers to source and learn new ingredients to help substantiate claims for new products
- Effectively collaborated with the research science and nutritional team to formulate dosages needed to substantiate claims on pack
- Obtained third party product price quotes and worked up pricing to establish margin, WS and MSRP prices
- Partnered with marketing and finance to evaluate forecasts and business cases, supporting data-driven product investment decision
- Engaged closely with the marketing team to gather feedback on new product development prototypes used for sales samples
- Collaborated with quality to create formula & packaging specifications, deviations and change control documents when needed
- Supported marketing strategies by ensuring final product has arrived on time to help launch plan campaign
- Directly managed relations with third party manufacturers from ideation to launch (co-design formula, manage R&D bench progression, manufacturing, and packaging)
- Analyzed marketing business cases and forecast for new innovation projects to meet desired brand expectations and numbers
- Collected and reviewed technical documents such as formula, raw material documents, nutritional information and test results from third party manufactures to check for compliancy
- Partnered with the brand team to create and review new product label while adhering to industry regulations
- Updated, reported and shared weekly project and development progresses with collaborating teams and third-party manufacturers by maintaining project timelines and milestones
R&D Formulation Supervisor
Reliance Private Label Supplements
01.2020 - 06.2021
- Managed direct reports on daily tasks while providing guidance to ensure efficiency in workflow of projects
- Created actions plans and established goals and responsibilities for direct reports
- Collaborated with internal teams to create a product development process following the stage gate methodology
- Worked with the operations team for any production trouble shooting on existing and new innovation products (blending, compression and encapsulation issues)
- Created deviations, change requests and re-work instructions for production and packaging personnel to follow upon any product changes
- Maintained project lifecycle data in DEACOM ERP to support resource planning and reporting.
- Collaborated with suppliers to retrieve information on raw materials such as tiered pricing, documentation, lead times and minimum order quantities
- Generated new bulk and turn-key quotes for customers based on their request for powders, capsules, tablets and chewable tablets using active ingredients and excipient
- Maintained and updated project timeline to track projects and action items
R&D Formulation Scientist
Reliance Private Label Supplements
05.2018 - 01.2020
- Executed benchtop trial run for powders, tablets/chewable tablets and capsules
- Monitored and tested in-process parameters for large pilot scale-up batches
- Performed and evaluated physical testing such as hardness, friability, disintegration, density, particle size, moisture and flow for raw materials and finished products
- Resolved technical manufacturing issues during blending, compression, encapsulation and coating
- Organized sensory evaluation panels to test organoleptic properties for ready to drink powder mixes and flavored chewable tablets
- Conducted slack fill exercises to pick the correct packaging components (bottles, caps, shippers, desiccants, cotton) for finished products
- Maintained company ERP system (DEACOM) by inputting ingredient/packaging information, creating master batch records and up keeping new revisions upon any product formula changes
Education
Bachelor of Arts - Chemistry, Mathematics
Rutgers, The State University of New Jersey-Newark
01.2017
Skills
- New Product Development-Innovation
- Literature Science Review
- Reformulation
- Artwork and Packaging Review
- Manufacturing and Packaging expertise
- Leading projects through gate keeping process
- Cross-functional teamwork
- Laboratory and analytical skills
- Internal and External Business Partner Relations
- Project Management
- Cross Functional Team Collaboration
- Customer insight
KEY QUALIFICATIONS
- MOTIVATED LEARNER: Proactively seek opportunities for continuous learning and development to enhance day to day performance. Demonstrate a strong sense of curiosity and actively engage with peers and mentors to transform knowledge into actionable strengths.
- EXPERIENCED COMMUNICATOR: Consistently engage with internal and external partners to communicate detailed, relevant information. Maintain a strong awareness of customer needs and product offerings, effectively conveying insights that support health and wellness goals.
- ACCOUNTABLE: Collaborative team player who ensures accountability and adherence to project timelines and deliverables. Embrace feedback from colleagues and leadership to drive continuous improvements and operational efficiency.
- BUSINESS PARTNERING: Proven ability to cultivate and maintain long-term professional relationships with stakeholders and cross-functional partners. Skilled at leveraging collaboration to identify challenges, align on objectives, and implement effective solutions.
- PROBLEM SOLVER: Recognized for solving complex problems through detailed analysis and critical thinking. Skilled at breaking down issues, evaluating options, and delivering timely, effective solutions.
- PROCESS IMPROVEMENT: Proactively identify opportunities to optimize and streamline processes by incorporating strategic variations. Leverage tools, systems and data to improve timelines, enhance formulas, and driver operational efficiency
Timeline
Research and Development Manager
Positiv Health
11.2024 - Current
Product Development Formulator
Nordic Naturals
06.2021 - 11.2024
R&D Formulation Supervisor
Reliance Private Label Supplements
01.2020 - 06.2021
R&D Formulation Scientist
Reliance Private Label Supplements
05.2018 - 01.2020
Bachelor of Arts - Chemistry, Mathematics
Rutgers, The State University of New Jersey-Newark
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