Biyunka Roberts
Morrow,GA
Summary
Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking. Proven skills in increasing customer engagement and business visibility in online searches through successful SEO approaches. Experienced in developing marketing initiatives, increasing business success and boost sales. Excellent analytical, organizational and decision-making abilities. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Overview
2
2
years of professional experience
Work History
Digital Marketing Specialist
Dear Gurl Boss
Atlanta, GA
11.2021 - Current
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
- Created social media content with innovative brand messaging to support new product launches.
- Developed paid client ads for use on diverse social media platforms, achieving average of 10 users per ad
Content Creator
Fiverr.com
Atlanta, GA
11.2021 - Current
- Applied current editing and photography tools to tell great stories.
- Implemented strategies and tactics to grow followers on social media channels.
- Created dynamic graphics and pieces to increase website and social media traffic.
- Utilized digital publishing platforms to prepare well-structured drafts.
- Produced original, creative content for promotional advertisements and marketing materials.
- Cultivated social media following across 2 platforms with more than 1400 total followers
Social Media Manager
Freelacer
Atlanta, GA
09.2021 - Current
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Analyzed and reported social media and online marketing campaign results.
- Created actionable plans to grow and maintain followers through Twitter, Facebook and Instagram.
- Communicated with followers to promptly respond to queries and monitor reviews.
- Set clearly defined goals to drive customer retention, brand awareness and website or social media traffic.
- Managed team to generate original content and moderate online community members.
- Worked with department personnel to deliver brand consistency in social media messages.
- Increased customer engagement through social media.
- Promoted successful outcome of web development strategy by aligning consistent brand messaging and visual designs across digital outlets.
- Increased customer engagement 50% through social media.
Education
Bachelor of Science - Biology
Stillman College
Sycamore, AL07.2014
Skills
- Customer Service
- Digital Marketing Management
- Graphic Design
- Content Creation
- Strategic Planning
- Verbal and Written Communication
- Social Media Marketing
- Generating Brand Awareness
- Project Management
- Audience Engagement
- Entrepreneurial Work Ethic
- Digital Content Platforms
- Creative Idea Development
Yoga
Currently training to become a yoga instructor. I have practiced for over 13 years.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Nothing is a waste of time if you use the experience wisely.
Auguste Rodin
Timeline
Digital Marketing Specialist
Dear Gurl Boss
11.2021 - Current
Content Creator
Fiverr.com
11.2021 - Current
Social Media Manager
Freelacer
09.2021 - Current
Bachelor of Science - Biology
Stillman College
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