Blake Fletcher
Dallas,TX
Summary
Experienced sales leader with a passion for sales strategy and operations. Proven track record in architecting business growth and driving results. Skilled in building high-performing teams and developing effective sales strategies. Innovative and results-driven sales leader with a proven track record of transforming sales strategies, driving exponential revenue growth, and disrupting the status quo in competitive markets. Experienced in leading national sales teams, managing complex commercial strategies, and leveraging cutting-edge sales technologies. Excels at building high-performing teams, securing key accounts, and delivering scalable solutions that accelerate business growth.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Vice President of Business Development
Perimeter Global Logistics
Irving, TX
02.2024 - Current
- Developed and implemented sales enablement strategies and new CRM optimization initiatives that improved sales productivity and customer engagement.
- Spearhead cross-functional collaboration to align PGL's brand across platforms, ensuring consistent client-facing communication and touchpoints, contributing to stronger brand recognition and client trust.
- Successfully transitioned the team to a new incentive plan, leading to increased engagement and achievement of OTE targets, with a personal focus on the commercial strategy and operations of the organization.
- Lead a team of 55 sales professionals across various regions, improving overall territory coverage by 30% and securing 20% new business growth.
- Appointed in 2024 to oversee the strategic alignment of commercial efforts with operational excellence. Instrumental in shaping the future direction of PGL’s market approach, focusing on optimizing performance and driving efficiency across sales functions.
Director of Business Development
Perimeter Global Logistics
Irving, TX
05.2022 - Current
- Holistically created frameworks for tailored persona touch pattern strategies that encompassed global services of all verticals.
- Developed effective sales readiness criteria evaluation processes, business development strategies, and retention measures that improved customer experience, leading to revenue forecasting.
- Drove customer acquisition, sales enablement and channel development strategies.
- Negotiated and closed several multi-year contracts worth $10M+ with key accounts in the logistics sector.
- Directed sales teams across all regions, focusing on new market penetration and key account development, achieving year-over-year growth in key territories such as Texas and the Southeast.
Director of Inside Sales
Perimeter Global Logistics
Irving, TX
08.2021 - 05.2022
- Implemented/Integrated CRM into existing operational systems to boost lead development and top-of-funnel sales pipeline generation.
- Built, tested, and scaled PGL's Inside Sales segment to increase revenue and overall market share.
- Constructed highly effective target business development and retention strategies to propel overall customer experience, brand satisfaction, driving change in improved customer attrition infrastructure, and revenue forecasting.
- Used analysis of sales numbers and results in MSDM to track and understand key metrics and trends, to set goals with the sales organization, and help them understand the results they were getting, and ensure continuous improvement.
Regional Sales Manager
UE Compression
Denver, CO
07.2019 - 02.2021
- Prepared forecasts, closed new sales, and utilized Salesforce CRM for lead generation and sales funnel management.
- Transformed under-performing $3 million territory by 100% revenue and achieved profitability in first six months.
- Selected as a key player in ERP/CRM integration initiative.
- Built and developed sales strategies to drive revenue growth and market share for current and newly hired sales employees and stakeholders.
- Appointed by the CRO, I led a task force in collecting $5 million in past due AR.
- Grew sales channels, optimized market share, and cultivated solid B2B relationships with distributors, end users, and industry professionals.
Senior Account Executive
Zoom
Denver, CO
01.2018 - 07.2019
- Finished Q1 2018 at 108% to quota, Q2 2018 at 118% to quota, Q3 2018 at 128% to quota, Q4 2018 at 144% to quota, and Q1 2019 at 170% to quota.
- Contributed to the successful growth of Zoom by being an active member of sales team during its journey towards IPO.
- Led efforts to acquire new business, manage and grow footprint, and strengthen relationships with current clients.
- Ranked in the Top 3% in the segment for exceeding MRR quota for 5 consecutive quarters.
- Increased business performance by identifying critical drivers and customizing support tools for each account in a vast book of 1,800 clients.
Account Executive
Fivestars
Denver, CO
01.2017 - 01.2018
- Drove consultative, high-impact SMB sales and business development efforts, and excelled in this fast-paced start-up culture.
- Managed 1,000+ accounts and cultivated strong relationships with C-level decision makers.
- Achieved or exceeded monthly sales quotas for 10 consecutive months.
Education
Bachelor of Arts - Business Communications
Metropolitan State University of Denver
Denver, CO05-2017
Skills
- Revenue Modeling & Pipeline Forecasting
- High Growth Sales Strategies
- Sales Process Efficiency
- Commercial Strategy & Operations
- CRM Integration & Optimization
- Strategic Sales Planning & Execution
- Team Building & Leadership
- Client Acquisition & Retention
- Branding & Market Expansion
- Competitive Analysis & Positioning
- Data-Driven Sales Insights
Certification
- Microsoft Dynamics 365 for Sales Microsoft Dynamics 365 for Sales (Azamba)
- Microsoft Dynamics CRM Online Deployment (Azamba)
- CLIENT Triangle Selling Course (Clozeloop University)
- Critical Selling Skills Core Training Program (Janek Performance)
- TOPS® Reinforcement & Coaching (Janek Performance)
- Admired Leadership (Admired Leadership)
Accomplishments
- Top 10 Sales Development Leader of the Year (2022)
- Impact Player of the Year (2023)
References
References available upon request.
Timeline
Vice President of Business Development
Perimeter Global Logistics
02.2024 - Current
Director of Business Development
Perimeter Global Logistics
05.2022 - Current
Director of Inside Sales
Perimeter Global Logistics
08.2021 - 05.2022
Regional Sales Manager
UE Compression
07.2019 - 02.2021
Senior Account Executive
Zoom
01.2018 - 07.2019
Account Executive
Fivestars
01.2017 - 01.2018
- Microsoft Dynamics 365 for Sales Microsoft Dynamics 365 for Sales (Azamba)
- Microsoft Dynamics CRM Online Deployment (Azamba)
- CLIENT Triangle Selling Course (Clozeloop University)
- Critical Selling Skills Core Training Program (Janek Performance)
- TOPS® Reinforcement & Coaching (Janek Performance)
- Admired Leadership (Admired Leadership)
Bachelor of Arts - Business Communications
Metropolitan State University of Denver
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