LEIGH BAKER
Bonita Springs,FL
Summary
Knowledgeable sales representative with proven track record in delivering impactful sales strategies and fostering strong client relationships. Successfully driven product growth and increased market share through targeted initiatives and effective communication. Demonstrated expertise in strategic planning and customer engagement.
Overview
31
31
years of professional experience
Work History
Senior Specialty Representative
Tris Therapeutics
Tulsa, OK
11.2019 - Current
- Increase ADHD awareness through scientific information and educational programs to medical professionals and key thought leaders; collaborate closely with RSM executing on specific and integrated action plans for therapies within the pediatric and psychiatric ADHD market place
- Create solution-oriented business partnerships with small independent pharmacies and healthcare providers
Specialty Sales Representative
Daiichi Sankyo
Tulsa, OK
07.2018 - 10.2019
- Striker Pain Division promoting a Morphine based abuse deterrent opioid, Morphabond ER and Movantik for opioid induced constipation
- Customer base includes pain specialists, anesthesiologists, prior authorization departments, intake nurses and specialty pharmacies
- Focus is maintaining a high level of integrity in the opioid market while advocating for patients with chronic non-cancer pain
Executive Customer Representative
Merck Human Health
Tulsa, OK
01.2009 - 01.2018
- Grew and maintained a $1.8M territory selling diabetic medications (Januvia) to Endocrinologists and PCPs
- Launched a new and novel insomnia product (Belsomra) to sleep specialists and primary care physicians
- Orchestrated an aggressive schedule of educational programs throughout the geography to consistently achieve revenue targets
- Coordinated cross-functional teams to provide customer solutions for developing accountable care organizations
- Region top 10% market share reversal performance, Diabetes 2016
- Leadership Award of Excellence: Team Business Execution
- Speaker Liaison: Insomnia
- Vice Presidents Club Italy Trip Winner, overall geography
- Award of Excellence: Insomnia Resource Utilization and Management
- Appointed by Regional Director as Culture Leader
- Reappointed as Indian Health Service Representative for Northeastern Oklahoma
Senior Customer Representative
Merck Human Health
Tulsa, OK
01.2007 - 01.2009
- Core responsibility for respiratory product line (Singulair, Nasonex, and launch of Dulera) to otolaryngologists, Indian Health Institutions and PCPs
- Implemented a new business model to improve understanding of complex customer healthcare needs, including improving patient adherence to medications through an online application
- Aligned product promotion with health and wellness strategies identified by customers
- Appointed as Indian Health Service Representative for Northeastern Oklahoma
- First in the nation to gain formulary position for Dulera
- Expanded Creek Nation formulary usage of Nasonex to pediatrics and adults
- Collaborated with a medical director, IT department lead and Merck solutions manager to install our diabetes educational link on the medical center webpage
- Four Awards of Excellence: Outstanding Account Management, Driving Customer Trust and Value, Team Collaboration (Medical Forum), and Speaker Presentation
Senior Specialty Customer Representative
Merck Human Health
Tulsa, OK
09.2004 - 09.2007
- During 2003-Sept 2004, my promotional focus was Vioxx
- Physicians under my responsibility included rheumatologists and orthopedists in Tulsa, Fort Smith, Fayetteville and Joplin
- After Vioxx was pulled from the shelves, helped create a new division in 2005: Market Event Sales Force Specialty Division
- Due to high competitive activity in this market and declining sales, the company used the MESF as a frontline defense to return our cardiovascular franchise to growth (Vytorin and Zetia)
- At this time, my promotional focus was cardiology and the top 10% volume producing primary care physicians in Tulsa and OKC
- Vice Presidents Club Winner, top 10% nationally
- Basic Training Class Counselor
- Ranked #2 in Mid-American Region for NRX share change
- Discretionary Award: Execution Excellence $2,000, Top Region NRX change and Leadership $1000
- Vytorin/Zetia Educational Product Lead
Professional Customer Representative
Merck Human Health
Tulsa, OK
01.1997 - 01.2003
- Launched and promoted $1.34B Singular for asthma, allergy and exercise induced bronchospasm to PCPs, allergists and otolaryngologist
- Launched Maxalt, a migraine therapy to PCPs and neurologists
- Strategically identified key customers, managed care decision makers and thought leaders
- Developed short and long-term goals for the launch of both products
- Coordinated an extensive series of district-wide educational programs and call frequency/discussion maps for my direct team
- In addition, I had promotional responsibility for Zocor, Cozaar and Hyzaar
- Customers included cardiologist, nephrologists and PCPs
- Discretionary Awards: $1,125 Hard work and Dedication, 1999; $825 Hard Work and Dedication, 2001; $3,500 Sales Performance
- Region 'Beat the Competition Award': 1999, 2001, 2002
- District Health Education Liaison 2001
- Awards of Excellence: Support at Mid-Cycle Meeting, Support at 3T District Meeting and Computer Business Analyst Champion, Significant achievement resulting from exceptional dedication and exemplary performance with customers: 2002
- Maxalt Product Lead: 2000, 2002: Zocor Product Lead: 2003
- Most Important Peer Award: 2002
- Territory Pilot Trainer
- Mentor: Professional Representative
Sports Medicine and Spinal Specialist
Johnson and Johnson
Tulsa, OK
09.1994 - 09.1997
- Responsible for increasing market share by converting orthopedic surgeons to utilize our implantable devices
- ACL reconstruction screws, spinal screws for lumbar laminectomies, pediatric hooks/rods system for deformative scoliosis and titanium cages for trauma or tumor removal
- Other important aspects of the position were to conduct in-services for surgeons and OR staff
- Also, being present in the OR during the surgeries, ability to facilitate sterilization of instruments/implants and reviewing pre and post op images to ensure proper placement of the devices
- Communication with hospital purchasing took place before and after every surgery to ensure proper billing
- Doubled ACL business within one year
- Moved from sports medicine ACL implants to spinal division within a year and a half
- 111% to plan first year in Spinal Division 1996
Education
B.S. -
Oklahoma State University
Skills
- Territory management
- Strategic planning
- Sales leadership
- Business development
- Competitor research
- Teamwork and collaboration
- Problem-solving
- Time management
Middle Initial
A.
Medical Sales Summary
An executive medical sales representative with strong performance history in pharmaceuticals and implant device. Persuasive, self-motivated and goal-driven with an ability to engage physicians, build trust and credibility. A visionary with an ability to develop short and long-term business strategies. Strengths include analytics, resource management, key account planning and new business development. Experience working in operating rooms, hospitals, patient care areas, medical office environments and Indian Health Institutions. Able to work collaboratively with diverse groups with a high level of leadership.
Timeline
Senior Specialty Representative
Tris Therapeutics
11.2019 - Current
Specialty Sales Representative
Daiichi Sankyo
07.2018 - 10.2019
Executive Customer Representative
Merck Human Health
01.2009 - 01.2018
Senior Customer Representative
Merck Human Health
01.2007 - 01.2009
Senior Specialty Customer Representative
Merck Human Health
09.2004 - 09.2007
Professional Customer Representative
Merck Human Health
01.1997 - 01.2003
Sports Medicine and Spinal Specialist
Johnson and Johnson
09.1994 - 09.1997
B.S. -
Oklahoma State University