Blake Vincent
Irivng ,TX
Summary
Dynamic Brand Development Manager with a proven track record at Southern Glazer's Wine and Spirits, specializing in brand strategy and customer segmentation. Excelled in developing influential partnerships and executing competitive analysis to enhance brand positioning. Demonstrated expertise in content development and sales monitoring, achieving significant brand engagement and revenue growth.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Sales Lead
Southern Glazer's Wine and Spirits
09.2022 - Current
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Organized and delivered training sessions for new product content and technological advancements.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
Account Consultant
Southern Glazer's Wine and Spirits
09.2019 - 09.2022
- Processed payments and documents such as invoices, journal vouchers, employee reimbursements, and statements.
- Processed credit card payments and reconciled credit card statements for accuracy in accounting process.
- Addressed each customers' needs and wants to recommend suitable product options.
- Interacted with problematic accounts, helping to build lasting rapport and boosting revenue opportunities.
Craft Cocktail Bartender
Sundown at Granada
03.2019 - 09.2019
- Prepared custom drink orders by accurately measuring and mixing house ingredients.
- Prepared garnishes by evenly slicing and pitting fruits.
- Built relationships with vendors to manage orders and negotiate costs.
Education
The University of Texas At Arlington
Arlington, TX08-2026
Skills
- Customer segmentation
- Influencer partnerships
- Competitive analysis
- Content development
- Brand strategy
- Sales monitoring
- Budget formulation
- Brand positioning
Certification
WSET II - Spirits
Timeline
Sales Lead
Southern Glazer's Wine and Spirits
09.2022 - Current
Account Consultant
Southern Glazer's Wine and Spirits
09.2019 - 09.2022
Craft Cocktail Bartender
Sundown at Granada
03.2019 - 09.2019
WSET II - Spirits
The University of Texas At Arlington
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