Blake Wilcox

• Responsible for all Ivar's Food Service Sales
• Manage a network of brokers throughout the Western United States
• Grew Ivar's food service sales to all time highs in 2023 and is on track to beat to them in 2024
• Help team with retail and Costco sales

Serviced active accounts while prospecting for new business at independent retailers. Evaluated market data, identified trends, and leveraged knowledge to expand sales. Utilized up-selling skills to gain new accounts, introduce new products, and drive revenue for shared success.

• Promotional growth sales of $129,000 during six week period
• Won first place in super bowl contest among all Northwest sales team
• Top 15% in the country in displays sold in

Managed marketing functions, including brand management, new product launch, digital and traditional advertising

• Created and allocated funding for half a million-dollar marketing budget
• Created video content & radio advertisements for marketing campaigns (over 20 million impressions)
• Managed and built presence on social media (Increased number of followers by 80%)
• Analyzed and researched new channels of marketing to increase sales
• Optimized advertising campaigns based on metrics (increased website traffic by 4x)
• Worked with sales and operations teams to oversee the success of new product launch
• Put together promotional calendar to drive sales

Called on foodservice and retail accounts throughout the Northwest.

• Called on universities, hotels, and restaurants in Washington, Oregon, and California. Gaining new accounts and expanding specialty egg program
• Worked with regional and corporate Costco buyers on branded and KS programs
• Participated and handled all details of trade shows
• Created PowerPoint sales presentations

Created and optimized marketing campaigns for clients. Implemented strategies to improve clients social media, SEO, and digital presence.

• Utilized Facebook, Instagram, YouTube, Google, and Bing platforms to drive impressions and sales
• Maintained and monitored keyword bids, impression share, quality score and other campaign metrics
• Implemented improvements and optimizations to marketing campaigns

• Liquid Eggplant Supervisor: supervised 8 employees, scheduled the shift to follow the production schedule
• Loadout: managed inventory (FIFO), detailed & organized to best utilize time
• Delivery Driver: independently delivered to stores in a timely and efficient matter