Blane Turiczek
Wadsworth,OH
Summary
Results-oriented and data driven e-commerce professional with over 7 years of experience in creating and implementing successful digital marketing strategies across omni-channel platforms. Proven track record in increasing brand awareness, driving lead generation, and optimizing online presence through various platforms. Adept at utilizing analytics to make informed decisions, maximize engagement and ROI.
Overview
11
11
years of professional experience
Work History
Product Marketing Manager
EKG Diesel
10.2023 - 12.2023
- Optimized product listings, implementing advertising strategies, driving revenue growth.
- Performed thorough market research and competitive analysis to understand and effectively communicate product value proposition.
- Drove marketing initiatives to increase product visibility and market performance.
- Supported internal teams with knowledgeable communications and marketing advice, helping each meet targets while maintaining cohesive organizational strategy.
- Wrote engaging and successful marketing, advertising, and website copy.
- Verified final products passed quality control standards before release.
- Photographed high-quality images for product ads.
- Edited, toned, captioned, and uploaded photographs for publication.
- Managed and organized photo database using consistent naming conventions and key-wording for search optimization.
Senior Marketing Communications Manager
Hirt's Gardens
12.2017 - 07.2023
- Developed and executed comprehensive digital marketing campaigns through various platforms that consistently achieved targets for increased revenue.
- Performed regular audits and assements of logistic processes to identify weakness, improve supply chain opperations and minimize waste.
- Coordinated effective placement of media announcements and digital ads for maximum exposure.
- Prepared cross-platform social media promotions capitalizing on strengths of each site to effectively reach target audiences.
- Managed Social Media accounts, tripled the follower base, increasing overall engagement by 40%.
- Improved website visibility through development and implementation of SEO strategies increasing website sales and engagement by 50%.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Created compelling content for various platforms including newsletters, social media updates, and email campaigns.
- Designed concepts and layouts using Klaviyo, Adobe Creative Suite and Canva.
- Managed website functionalitly, problem-solving technical errors as well as techicnal support for customers experiecing difficulites.
- Created ads for new products including researching, photographing, editing, creating copy and SEO for the ad.
- Entered stores inventory shipments, kept up on standard inventory, and assisted in ordering and managment of wholesaler relationship.
- Managed wide variety of plants, from rare house plants to perennials, keeping soil temps and greenhouse conditions condusive for healthy growth.
- Managed seed deparmtent, sourcing new emerging product, upholding wholesaler relationships, inventory managment, budgeting, and staying up on industry standards.
Logistics Associate
Hirt's Gardens
05.2013 - 12.2017
- Accurately and consistently performed boxing, packing, labeling, quality control and preparation of related documents to fulfill orders in a timely manner.
- Helped train new employees in safe practices and greenhouse procedures.
- Assisted in receiving, stocking and distribution of merchandise.
- Greeted customers and helped determine their needs promptly.
- Operated cash register for cash, check, and credit card transactions with excellent accuracy levels.
Education
Bachelor of Arts - Public Relations
University of Akron
Akron, OH12.2017
Skills
- Content Development
- Communication
- Digital Marketing & Media
- Email Marketing
- Brand Development
- Campaign Optimization
Timeline
Product Marketing Manager
EKG Diesel
10.2023 - 12.2023
Senior Marketing Communications Manager
Hirt's Gardens
12.2017 - 07.2023
Logistics Associate
Hirt's Gardens
05.2013 - 12.2017
Bachelor of Arts - Public Relations
University of Akron
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