Blanka Veres-LaBard
Colorado Springs,CO
Summary
Dynamic Senior Marketing Manager, skilled in strategic planning and partnership development. Proven track record in driving lead generation and enhancing brand visibility through innovative marketing campaigns. Adept at cross-functional collaboration and CRM management, consistently achieving revenue targets and improving customer engagement.
Overview
16
16
years of professional experience
Work History
Senior Marketing Manager
AT&T
Colorado Springs, CO
02.2026 - Current
- Develop and execute marketing strategies to enhance brand visibility and engagement.
- Analyze market trends and consumer insights to inform campaign direction.
- Collaborate with cross-functional teams to align marketing initiatives with business objectives.
- Execute Go To Market and delivery team programs in the field.
- Create and execute local market events to drive leads and improve customer relationships. This includes ideation of the event, planning, securing and paying for the venue, through scheduling, sales enablement customer invitations, event execution, and through results tracking and reporting.
- Execute sales enablement sessions to assure sales is aware of marketing programs, product launches, and other top marketing initiatives.
- Ensure awareness, adoption and participation in marketing campaigns and the related use of marketing automation tools, content and resources by sales professionals; develop and deliver action plans for improvement in adoption as needed.
- Use data from the marketing organization and other customer intelligence resources such as Salesforce to analyze local market accounts, funnel, wins, losses and needs to develop supporting marketing tactics to drive sales success.
- Manage a formal feedback process to provide field input on programs and promotions to product and segment marketing teams.
- Develop and nurture partnerships with our S2D partners
- Drive lead generation activities to increase lead conversion rates (i.e., conversion of leads into sales funnel opportunities) to meet overall revenue targets. Pilot new demand generation programs.
- Track results using Salesforce.com. Communicate these results, identify, and address issues affecting prompt followup on leads and/or lead quality concerns and identify opportunities for improvement to sales and marketing leadership.
- Develop local events, manage, and track results using a local market field marketing program budget.
- Participate in and/or lead special projects on an as-needed basis.
- Manage media buying strategy, including 1:1 geofencing, OTT, and TV campaigns, to drive brand awareness and engagement.
- Coordinate and track swag orders, maintaining accurate inventory and conducting regular audits.
- Develop and nurture partnerships and sponsorships with vendors and external partners, ensuring mutually beneficial relationships.
Field Marketing Manager and MTU Program Manager
Lumen Technologies
Colorado Springs And Denver, CO
09.2021 - 01.2026
- Executed Go To Market and delivery team programs in the field.
- Created and executed local market events to drive leads and improve customer relationships. This included ideation of the event, planning, securing and paying for the venue, through scheduling, sales enablement customer invitations, event execution, and through results tracking and reporting.
- Executed sales enablement sessions to assure sales is aware of marketing programs, product launches, and other top marketing initiatives.
- Ensured awareness, adoption and participation in marketing campaigns and the related use of marketing automation tools, content and resources by sales professionals; develop and deliver action plans for improvement in adoption as needed.
- Used data from the marketing organization and other customer intelligence resources such as Salesforce to analyze local market accounts, funnel, wins, losses and needs to develop supporting marketing tactics to drive sales success.
- Managed a formal feedback process to provide field input on programs and promotions to product and segment marketing teams.
- Developed and nurtured partnerships with our S2D partners
- Drove lead generation activities to increase lead conversion rates (i.e., conversion of leads into sales funnel opportunities) to meet overall revenue targets. Pilot new demand generation programs.
- Tracked results using Salesforce.com. Communicated these results, identified, and addressed issues affecting prompt followup on leads and/or lead quality concerns and identified opportunities for improvement to sales and marketing leadership.
- Developed local events, managed, and tracked results using a local field marketing program budget.
- Participated in and/or lead special projects on an as-needed basis.
- Managed media buying strategy, including 1:1 geofencing, OTT, and TV campaigns, to drive brand awareness and engagement.
- Coordinated and tracked swag orders, maintained accurate inventory and conducted regular audits.
- Developed and nurtured partnerships and sponsorships with vendors and external partners, ensuring mutually beneficial relationships.
MTU Account Executive
Lumen Technologies
Denver, CO
04.2021 - 09.2021
- Activated the sales strategy for the market area.
- Responsible for prospecting, both on the phone and face-to-face, in a high activity sales model.
- Daily/weekly business reporting and accurate documentation of sales activity.
- Acquired and integrated industry knowledge related to general trends, emerging technologies, & competitors.
- Used a consultative sales approach to understand customer's business needs, issues, strategies, and priorities to deliver a value-adding business solution.
- Managed and developed sales funnel and proactively monitor sales activity against assigned quota.
- Became an expert in the competitive environment and was able to communicate regarding competitive offerings while effectively positioning Lumen as the best technology choice for assigned prospects/customers.
- Developed and maintained strong client relationships to enhance customer satisfaction and retention.
- Collaborated with cross-functional teams to drive sales strategies and achieve quarterly targets.
- Analyzed market trends to identify new business opportunities and optimize product offerings.
- Led contract negotiations, ensuring favorable terms that aligned with company objectives.
Front Office Supervisor
Broadmoor Hotel
Colorado Springs, CO
07.2018 - 07.2019
- Supervised front desk operations, ensuring exceptional customer service and efficient guest check-in/check-out processes.
- Trained and mentored staff on hotel policies, enhancing team performance and service delivery.
- Implemented workflow improvements that streamlined operations and reduced guest wait times.
- Managed scheduling for front office staff, optimizing coverage during peak hours to maintain service excellence.
- Filled in as manager of the day when the managers were off or away from the office.
- Supervised 20+ agents on a team.
- Completed a daily job-list for the supervisor team.
- Attended business meetings with large corporations who stayed on property.
- Assisted and trained agents on SUPERIOR up-selling techniques.
- Assisted management in payroll duties using Dayforce software
Events Manager
Hungarian School Sports Federation
Hungary
06.2010 - 06.2018
- Coordinated logistics for multiple sporting events, ensuring seamless execution and participant satisfaction.
- Led a team of volunteers, providing training and guidance to enhance event operations.
- Organized different sport events for elementary through high school teams.
- Interpreter with various exchange programs between English and Hungarian.
- Handled finances via accounts payables and receivables while creating and handling budgets.
- Interviewed applicants for open positions then assisted in the training program.
Education
Master of Science - Hospitality Management
Budapest Business School University of Applied Sciences
Budapest, Hungary06-2018
Bachelor of Science - International Business Management
Budapest Business School University of Applied Sciences
Budapest, Hungary01-2014
Skills
- Effective Time Management
- Microsoft Office
- Ability to work under pressure
- Leadership skills
- Strong communications skills
- Strategic planning
- Sales leadership
- CRM management
- Creative direction
- Partnership development
- Cross-functional collaboration
- Budget oversight
Languages
English
Native or Bilingual
Hungarian
Native or Bilingual
German
Limited Working
Timeline
Senior Marketing Manager
AT&T
02.2026 - Current
Field Marketing Manager and MTU Program Manager
Lumen Technologies
09.2021 - 01.2026
MTU Account Executive
Lumen Technologies
04.2021 - 09.2021
Front Office Supervisor
Broadmoor Hotel
07.2018 - 07.2019
Events Manager
Hungarian School Sports Federation
06.2010 - 06.2018
Master of Science - Hospitality Management
Budapest Business School University of Applied Sciences
Bachelor of Science - International Business Management
Budapest Business School University of Applied Sciences