Kristin Nauman
Kenosha
Summary
Dynamic Senior Marketing Manager at Baxter Healthcare Corporation with a proven track record in budget management and program execution. Spearheaded initiatives that achieved over $300,000 in cost reductions while enhancing educational program utilization by 169%. Adept at cross-functional collaboration and strategic planning, driving impactful marketing solutions that elevate brand presence.
Overview
29
29
years of professional experience
Work History
Senior Marketing Manager
Baxter Healthcare Corporation
Deerfield
12.2022 - Current
- Managed 1.7 million dollar budget for program execution while continuing to drive program utilization within budget guidelines. Collaborated with sales team to drive key educational initiatives in key target accounts.
- Set strategy for program implementation and aligned to align with brand marketing goals.
- Responsible for daily program execution across the country, managing corporate meeting planning relationships, contract negotiations.
- Partnered with cross‑functional teams to identify budget concerns and achieve more than $300,000 in cost reductions.
- Created and executed inaugural GYN fellows course working with two world-renowned surgeons to help develop content and course structure. Received 5/5 satisfaction rating from course attendees.
- Planned and executed National Sales Meetings annually since 2021, including virtual and live events including budget and project management, team collaboration and assignments, and production management. Worked with Marketing and Training colleagues to identify and deliver relevant content to help the sales team succeed. Organized awards ceremonies to celebrate the successes of marketing and sales colleagues.
- Designed and implemented an ROI dashboard to review educational program success and deliver guidance for future initiatives.
- Assumed additional responsibilities for key tradeshow initiatives in 2025, focused on driving awareness of product portfolio, increasing booth attendance, identifying key stakeholders to attend and drive engagement. Implemented cross-collaboration strategies to capitalize on the strength of Baxter’s product portfolio. Worked with key brand managers to improve engagement with the brand, including lead generation activities, interactive booth events and improved after-event follow up.
- Created a customized Advanced Surgery portfolio deck to be used during educational events, which was interactive and encompassed the value proposition, the description and relevance of each product within the portfolio.
- Revived and implemented Baxter’s Advanced Surgery Freezer Program, launched Jan 5, 2026. Designed and identified vendor to provide specialty branding for the freezer, planned inventory, established updated contracting language and launched website for internal users to access and submit requests including a detailed step-by-step process and all necessary supporting resources. The freezers are now branded with Baxter’s logo and placed near operating rooms to ensure product temperatur
- Collaborated with sales teams to develop effective lead generation programs and tactics.
- Identified potential partners or sponsorships that could benefit company's branding objectives.
- Oversaw the development of creative content such as videos, blogs, webinars, podcasts.
- Conducted regular surveys and focus groups to collect customer feedback and insights into market needs.
- Coordinated with external vendors to design promotional materials such as brochures, flyers, ads.
- Managed a team of marketing professionals, providing guidance and direction on projects, campaigns, and initiatives.
Marketing Manager
Baxter Healthcare Corporation
Deerfield
01.2022 - Current
- Determined strategy for program implementation by aligning focus and efforts to key brand initiatives.
- Managed team of three, responsible for identifying and on-boarding new team members, training and development, upskilling and guidance to deliver a record-breaking number of educational programs.
- Partnered with field sales teams to enhance internal training efforts, achieving a 169% increase in educational program utilization in three years.
- Developed and executed the Baxter Mobile Lab event program, a surgical training unit to focus on demonstrating the safe and effective use of the Advanced Surgery portfolio of products. This was a program that targeted larger teaching universities. Contracted, planning and logistics, working with surgeon champions to develop appropriate curriculum, ensuring specialized equipment and instrumentation was available, this included networking with industry partners.
- Collaborated with sales teams to align marketing efforts with business objectives.
- Assumed leadership of the cardiovascular portfolio (CoSeal, Preveleak) during a vacancy, managing all brand activities for eight months, including content development, product awareness initiatives, and cross‑functional collaboration.
- Oversaw budget allocation for marketing initiatives ensuring resource optimization.
Customer Service Professional - U.S. Supply Chain
Baxter Healthcare Corporation
Deerfield
07.2014 - Current
- Consistently offer exceptionally individualized customer service support tailored to a variety of internal and external customer’s needs by offering alternative solutions to common supply chain and logistical issues.
- Generate weekly reports for several high-profile customer accounts which are disseminate to several internal/external customers thus allowing the ability to proactively manage customer supply constraint issues.
- Promoted to Office Support Team for Center for Service group in October, 2015. Consistently achieve productivity levels over 120% against established department metrics. The daily productivity goal for the department is currently 85%.
- Recruited to be a member of the pilot project for the Canadian Office Support team which was established to develop best business practices while maintaining productivity levels at an average of 120% daily and sustaining simultaneous support to both Canadian and US customers.
- Volunteered to take part in a pilot program for Work Force Management, assisting with the monitoring of daily work flow activities and metrics for both the Center for Service and RTS groups which comprise the customer service organization.
- Facilitated product delivery to healthcare professionals and homecare patients by assisting with new patient set-up, prescription updates, order entry and expediting patient orders utilizing internal/external resources.
- Attained Certified Pharmacy Technician License in May of 2015 and continue to maintain certification through the completion of continuing education credits.
Associate Marketing Manager
Baxter Healthcare Corporation
Deerfield
03.2020 - 01.2022
- Managed additional marketing programs including HemoVision webinar programs, which were broadcast nationally to more than 50 satellite locations. This included cross-functional leadership and planning, topic selection, surgeon speaker selection, content development, production logistics and planning.
- Oversaw Peer-to-Peer and Speaker Bureau programs, supporting all speaker logistics, presentation deck creation, compliance reviews, and content distribution under tight timelines.
- Updated and refined all event promotional materials to ensure strict adherence to corporate branding and compliance standards.
- Confirmed annual compliance training for all speakers and maintained accurate tracking records.
- Updated and published internal marketing and sales playbook, used to inform the sales team about the marketing strategy and goals for each product line within the identified key surgical specialities. This included team coordination and leadership, content development and design, adprom submission and approvals while meeting tight deadlines for publication.
Sr. Marketing Associate
Baxter Healthcare Corporation
Deerfield
06.2018 - 03.2020
- Managed logistics and execution for Baxter’s national Continuing Education (CE) programs for peri-operative nurses, expanding offerings from one to five programs within two years.
- Coordinated all event requests from the national sales team—confirmed details, placed orders, secured approvals, and managed materials from submission through successful completion.
- Delivered program analytics reports to senior leadership, identifying performance trends and opportunities for program growth.
- Developed, updated and refined all event promotional materials to ensure strict adherence to corporate branding and compliance standards.
- Processed all regional convention requests including requests for payment and assisting attending representatives with logistics as needed including sample and demonstration orders.
- Designed and distributed a weekly sales newsletter highlighting product updates, leadership messages, training schedules, and success stories to keep national teams informed and motivated. Increased readership by over 20%.
- Planned and executed hemostat and sealant training programs for surgical residents—negotiated contracts, secured vendor partnerships, coordinated with attending surgeons, managed event logistics, and ensured flawless program delivery.
Marketing Coordinator
Reliable Fire Equipment Company
Alsip
08.2013 - 07.2014
- Developed and implemented new design of website. Completed assignment within three months of employment including researching and re-writing content for over 100 site pages.
- Created and redesigned quarterly employee newsletter. Samples provided upon request.
- Designed new sales collateral encompassing company’s extensive product and service offerings.
- Organized and created a common proposal template for the sales department that ensured the use of common terms and conditions.
- Designed sales presentations to introduce the variety of products and services offered by Reliable.
- Coordinated various events and meetings for internal and external stakeholders.
- Http://www.reliablefire.com
Marketing Coordinator and Sales Assistant
UL DQS Inc.
Buffalo Grove
09.2009 - 08.2013
- Designed and authored quarterly newsletters to achieve customer outreach objectives.
- Partnered with senior level management for the development of internal monthly communications incorporating timely and accurate key process indicator data.
- Provided yearly competitive analysis evaluating areas of growth potential for UL DQS.
- Provided daily support to the national sales team including development of all sales materials, targeted email campaigns, tradeshow management, webinar coordination, order entry and service coordination.
- Provided administrative support to the President/CEO and other executive level managers.
- Developed and managed company websites: www.ul-dqsusa.com and www.brcstandards.com exceeding aggressive timelines. Additional web-related activities: Implemented and managed various social media accounts including Facebook, Twitter and LinkedIn.
- Implemented and managed search engine optimization efforts.
- Increased leads through various Internet media sources (blogging, white papers, landing pages and social media outlets).
- Provided monthly analysis of customer satisfaction results to management staff.
- Managed the annual international training meeting including: contract negotiations, vendor selection, logistical planning, material coordination, setup, and on-site event management.
- Developed the yearly marketing plans and strategies to promote management system assessments, including new and established services, for a variety of industry sectors.
- Daily oversight of travel system for 120 staff encompassing travel and expense summaries, negotiating with various vendors and providing online support and troubleshooting for system users.
- Extensive experience planning domestic and international travel for senior level management including all air travel, lodging and transportation arrangements.
- Responsible for all aspects of office management. Saved 20% in first year with close focus on cost containment.
Activities Assistant
Veteran’s Administration
Union Grove
07.2009 - 09.2009
- Coordinated daily activities for residents in veterans group home setting.
Assistant Teacher
Saint Mary’s Daycare
Kenosha
11.2008 - 06.2009
- Assisted with the planning and coordination of daily activities for preschool aged students.
Account Service Representative/Marketing Specialist
Econoprint
Racine
07.2005 - 11.2008
- Managed three of the top four corporate accounts worth $486K (27% of total annual company revenue).
- Coordinated and designed sales information and additional promotional materials.
- Designed and implemented annual customer satisfaction survey.
Special Events Coordinator/Marketing Specialist
Kenosha Achievement Center
Kenosha
12.1996 - 07.2005
- Spearheaded development of first-ever website for KAC.
- Successfully lobbied for over $450K in equipment and program sponsorships from various government and community organizations and agencies.
- Developed new product for state institutions and facilities; meticulous supply chain/logistics management and regulatory oversight kept organization in compliance with state mandates.
- Designed and implemented new marketing plan for time-honored golf outing. Aggressively sought and received additional funding. Increased revenue by $12K or 35% in one year.
- Assumed responsibility for management of annual auction event. Transformed event to include more community participation by volunteers, change of venue and increased event sponsorship.
- Secured training of Stephen Covey’s 7 Habits of Highly Effective People, for a not-for-profit staff of 20 persons, at-cost; saved the organization $27K.
- Redesigned annual report. Provided timely, accurate and concise accounting of all income and expenditures for government agencies and investors.
- Authored and published quarterly newsletters, annual brochures and event literature needed to educate prospective clients and the community on agency services.
- Led Quality Council to ensure strict adherence to ISO 9001:2000 certification requirements; resulted in zero major non-conformances for three semi-annual audits.
Education
M.B.A. -
Drake University
Des Moines, IA08.1996
B.S.B.A. - Marketing
Drake University
Des Moines, IA05.1995
Skills
- Budget management
- Content development
- Cross-functional collaboration
- Event planning
- Customer relationship management
- Team leadership
- Effective communication
- Data-driven decision making
- Creative thinking
- Partnership development
- Strategic planning
- Program marketing
- KPI tracking
- Project management and event coordination
- Sales enablement and field support
- Speaker and peer-to-peer program management
- Content and promotional development
- Brand and compliance management
- Vendor and contract management
Accomplishments
Marketer of the Year - 2020
Timeline
Senior Marketing Manager
Baxter Healthcare Corporation
12.2022 - Current
Marketing Manager
Baxter Healthcare Corporation
01.2022 - Current
Associate Marketing Manager
Baxter Healthcare Corporation
03.2020 - 01.2022
Sr. Marketing Associate
Baxter Healthcare Corporation
06.2018 - 03.2020
Customer Service Professional - U.S. Supply Chain
Baxter Healthcare Corporation
07.2014 - Current
Marketing Coordinator
Reliable Fire Equipment Company
08.2013 - 07.2014
Marketing Coordinator and Sales Assistant
UL DQS Inc.
09.2009 - 08.2013
Activities Assistant
Veteran’s Administration
07.2009 - 09.2009
Assistant Teacher
Saint Mary’s Daycare
11.2008 - 06.2009
Account Service Representative/Marketing Specialist
Econoprint
07.2005 - 11.2008
Special Events Coordinator/Marketing Specialist
Kenosha Achievement Center
12.1996 - 07.2005
M.B.A. -
Drake University
B.S.B.A. - Marketing
Drake University