Blayne Waterloo
Hiram,GA
Summary
Diligent Web Content Specialist with robust background in web content development and management. Adept at creating engaging and SEO-friendly content that drives user engagement and enhances online presence. Demonstrated proficiency in content strategy and collaboration with cross-functional teams.
Overview
10
10
years of professional experience
Work History
WEB CONTENT SPECIALIST
Penn State Health
01.2019 - 02.2025
- In charge of building and maintaining 8 websites - both internal and external
- SEO-focused approach
- Experience designing sites on WordPress, Squarespace, and Drupal
- Proficient in HTML5, CSS, Javascript, Canva
- Proficient in responsive design and UX
- Team-first approach by filling in gaps where needed during restructuring
COPY EDITOR
Ritter Insurance Marketing
10.2017 - 01.2019
- Created content for insurance companies and recruited insurance agents to a growing and successful FMO
- Developed and organized content calendars and strategies for the department
- Oversaw and collaborated with a team of content writers
- Finger on the pulse to understand the tone, voice, and need of the clients
- Proficient in GitHub and markdown language
FEATURES EDITOR
Lancaster Newspapers, Inc.
01.2015 - 10.2017
- Managed a team of writers - both in-house and freelance
- Assigned and edited pieces for both print and web, as well as special publications
- Proficient in SEO best practices and online marketing approaches
- Acted as social media manager and utilized best practices for multiple properties
- Covered events as a reporter and contributed written pieces, photos, and videos when needed
COMMUNITY NEWS EDITOR
York Daily Record
12.2014 - 12.2015
- Managed a team of writers - both in-house and freelance
- Assigned and edited pieces for both print and web, as well as special publications
- Proficient in SEO best practices and online marketing approaches
- Acted as social media manager and utilized best practices for multiple properties
- Covered events as a reporter and contributed written pieces, photos, and videos when needed, including covering the breaking news desk weekly
Education
Bachelor of Science - Journalism
Clarion University of Pennsylvania
Clarion, PA05-2014
Skills
GitHub
SEO
Deadline crusher
User experience
Graphic
Content strategy development
Email marketing campaigns
Multimedia content creation
Video editing proficiency
HTML and CSS
Timeline
WEB CONTENT SPECIALIST
Penn State Health
01.2019 - 02.2025
COPY EDITOR
Ritter Insurance Marketing
10.2017 - 01.2019
FEATURES EDITOR
Lancaster Newspapers, Inc.
01.2015 - 10.2017
COMMUNITY NEWS EDITOR
York Daily Record
12.2014 - 12.2015
Bachelor of Science - Journalism
Clarion University of Pennsylvania
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