Bob Filipczak
Content Strategist Specializing In Digital Marketing And Communications
Afton,MN
Summary
Experienced and talented writer who will help you retain and grow your audience through long-form articles, videos, books, newsletters, events, white papers, blogs, Facebook posts and tweets. Let me grab, and keep, the attention of your audience.
Overview
1
1
Certification
Work History
Content Specialist
Homes For Heroes | 2022 - 2023
- SEO – Hubspot certified
- Blogging - wrote three blogs a week using ChatGPT and two SEO tools, then published them on WordPress.
Content Specialist
Legacy Building Solutions | 2019 - 2022
- Blogging – wrote blogs weekly and published on Hubspot
- Increased readership by 100%
- Email Marketing – authored personalized emails for eight customer segments to generate leads
- Webinar Scripting—wrote scripts for marketing webinars
- CMS—published everything through Hubspot
Communications Coordinator
National Rd Research Alliance, MnDOT | 2016 - 2019
- Event Planning— planned and produced two national pavement conferences
- Newsletter – Monthly newsletter with 1,500 subscribers
- Video – Documented testing and new research at MnRoad
- Webinars – produced webinars every month for pavement professionals
Social Media Manager
IO 3, MnDOT | 2009 - 2016
- Social Media – created and managed social media for the entire agency
- Added 20 K followers on Facebook and 22 K followers on Twitter
- Video – Shot, edited and produced videos and created MnDOT’s YouTube Channel (earned 3 million views)
- Web Maintenance – fixed, edited and built webpages for both internal personnel and taxpayers
- Internal Newsletter – authored articles for the internal newsletter
Site Content and UX Specialist
Ameriprise | 2007 - 2009
- Copywriting – wrote copy for customer-facing websites
- Wireframes – helped develop and design wireframes for a new design of the website
- Usability Testing – helped conduct usability tests for new website
Brand Communications Manager
Capella University | 2005 - 2007
- Email Marketing – drafted emails promoting enrollment and re-enrollment
- Newsletters – managing editor for monthly newsletter for students and faculty
- Direct Mail – copywriting for direct mail
- Website – Created and designed customer-facing pages for students and prospects
- Special Projects
Education
Bachelor of Arts -
St. John's University
St. Joseph, MNSkills
SEO Certified Blogging Copywriting Interviewing Video Production Social Media Journalism Project Management Digital Marketing Campaign Management Digital Marketing Campaign Management Research Customer Engagement
undefinedCertification
SEO Certified | Blogging| Copywriting| Interviewing | Video Production |Social Media |Journalism | Project Management | Digital Marketing | Campaign Management | Research | Customer Engagement
Special Projects
- Co-Author of Generations at Work (1st & 2nd edition)
- Digital Content Production Fellowship - Organizing for Action - 2016
- Moderator - Shades of Purple - 2023
Timeline
Content Specialist
Homes For Heroes | 2022 - 2023
Content Specialist
Legacy Building Solutions | 2019 - 2022
Communications Coordinator
National Rd Research Alliance, MnDOT | 2016 - 2019
Social Media Manager
IO 3, MnDOT | 2009 - 2016
Site Content and UX Specialist
Ameriprise | 2007 - 2009
Brand Communications Manager
Capella University | 2005 - 2007
Bachelor of Arts -
St. John's University
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