Bob Martin
Saginaw,MI
Summary
An experienced sales and marketing professional proficient in managing sales processes, business development, team leadership, and building community relations. Works hard alone or in teams with outstanding communication, demanding accountability and approachable personality.
Overview
25
25
years of professional experience
1
1
Certification
Work History
Senior Account Manager
Applied Innovation
Saginaw, MI
11.2019 - 01.2025
- Secured $1.5 million in net new annual revenue from local enterprise accounts.
- Managed sales cycles and developed relationships with CEOs and business owners through community involvement and assisting in improving business processes.
- Conducted regular business reviews with clients to understand their needs and align products and services accordingly.
- Utilized CRM tools to track client interactions, sales opportunities, and account history.
- Secured new business with local organizations deeply rooted in the GLBR, such as CMU Health, Garber Management Group, Michigan Sugar, and Covenant HealthCare.
- I joined and collaborated with community and business groups, such as Saginaw Spirit, Stevens Center for Family Business at SVSU, GLBR Conscious Capitalism Chapter, and the GLBR Chambers of Commerce.
Major Account Representative
Lasers Resource
Grand Rapids, MI
02.2018 - 02.2019
- Worked with twenty team members to contribute to the growth of this culturally rich technology company.
- Collaborated with HP Direct in national sales placements and acquiring net new local business.
- Provided detailed product demonstrations and presentations to potential and existing clients.
Regional Sales Manager
Xerox
Grand Rapids, MI
07.2013 - 02.2018
- Supported, trained, and motivated a team of six account representatives, driving $3.2 million in annual revenue.
- Held weekly meetings with each representative to talk one-on-one, resolve issues, and provide tailored training.
- Promoted multiple team members to management roles.
Major Account Representative
Xerox
Grand Rapids, MI
11.1999 - 02.2013
- Maintained accurate records of all sales activities and client communications in the CRM system.
- Educated clients on industry trends, and how products and services can address their challenges.
- Secured net new accounts and annually earned President's Circle of Award recognition.
Education
BBA - Business Administration And Management
Western Michigan University
Kalamazoo, MISkills
- Business relationship development
- Customer service
- Database management and reporting
- Leadership and management
- Marketing and communications
- Negotiation and presentation
- New business development and consultative selling
- Nonprofit fundraising
- Performing business financial assessments and gap analyses
- Project management and time management
- Revising business procedures and managing change
- Sales management
- Social media branding and communication
- Strategic planning and execution
Certification
Dale Carnegie Course
Timeline
Senior Account Manager
Applied Innovation
11.2019 - 01.2025
Major Account Representative
Lasers Resource
02.2018 - 02.2019
Regional Sales Manager
Xerox
07.2013 - 02.2018
Major Account Representative
Xerox
11.1999 - 02.2013
BBA - Business Administration And Management
Western Michigan University
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