Bob Sprague
Cedar Grove
Summary
Results-driven sales executive with over 22 years of leadership experience in driving growth and organizational transformation across diverse sales channels. Expertise in building high-performing teams and designing impactful go-to-market strategies, achieving consistent revenue growth in SMB, Mid-Market, Enterprise, and Multi-National segments. Proven leader recognized for ethical leadership and talent development, with a history of driving nearly $1 billion in annual new business revenue.
Overview
23
23
years of professional experience
Work History
Senior Vice President, Digital Global Sales
ADP
Roseland, NJ
06.2024 - Current
- Lead ADP's global Developed digital marketing strategies Go-to-Market organization, consisting of approximately 4,200 sales professionals responsible for $1B in annual new business sales.
- Defined and executed global sales strategy across multiple sales motions, including:
- Managed inbound sales processes
- Outbound
- Channel
- Partner Sales
- Support sales organizations serving SMB, Mid-Market, Enterprise, and Multi-National clients worldwide, including highly regulated Insurance and Retirement Services businesses.
- Manages one of the industry's most diverse sales talent ecosystems, spanning 140 specialized roles across the global sales organization.
- Created the Career Acceleration Program (CAP) and Digital Career Continuum (DCC), initiatives that aimed to reduce turnover among Sales Associates and Leaders.
- Oversees and strategically manages an annual SEM budget of $150+ million in partnership with Marketing, maximizing demand generation for our Inbound Sellers.
- Direct global digital sales strategy and execution.
- Align sales, operations, and go-to-market initiatives across multiple geographic regions.
- Drive productivity, revenue growth, and operational discipline at scale.
- Lead organizational effectiveness efforts supporting thousands of sales associates worldwide.
Senior Vice President, Retirement Sales
ADP
07.2022 - 06.2024
- Led national retirement sales strategy and execution across digital, inside, and field sales organizations.
- Unified retirement sales motions under a coordinated growth strategy.
- Drove alignment across digital, inside, and field channels.
- Focused leadership efforts on productivity improvement, market expansion, and scalable growth.
- Key Contributions
Senior Division Vice President & Head of Sales, Retirement Services
ADP
04.2019 - 10.2022
- Served as National Head of Sales for ADP Retirement Services.
- Key Achievements
- Designed and executed a multi-channel sales strategy spanning digital, inside, and field sales organizations.
- Increased recordkeeping sales while improving overall sales productivity.
- Reduced cost of sale and enhanced operational efficiency.
- Helped drive significant business growth and sustained double-digit performance.
Division Vice President, Small Business Retirement Field Sales
ADP
04.2016 - 03.2019
- Led a nationwide organization of more than 130 sales leaders and associates focused on small-market retirement sales.
- Key Achievements
- Redesigned field sales coverage model to improve market focus and specialization.
- Increased recordkeeping sales while improving Retirement Wholesale Specialist productivity.
- Reduced sales expense while delivering year-over-year growth.
- Enhanced coaching and leadership effectiveness across the organization.
Division Vice President, Inside Sales – Retirement Services
ADP
04.2013 - 04.2016
- Led a national team of more than 70 sales leaders and associates covering small, mid-market, and large-market retirement sales.
- Key Achievements
- Developed and implemented a multi-channel sales strategy.
- Established ADP's digital sales model within Retirement Services.
- Increased productivity of internal wholesalers supporting Major Account field partners.
- Improved sales effectiveness through strategic workforce alignment and specialization.
Vice President of Sales
ADP
05.2011 - 04.2013
- Successfully transformed ADP's Retirement Services Inside Sales organization into a high-growth, high-performance sales team.
- Key Achievements
- Reorganized the sales structure to improve specialization and maximize inbound and outbound opportunities.
- Developed a new hiring and profiling methodology that improved talent quality and increased first-year average sales performance by 25%.
- Helped drive a 60% increase in second-year average sales performance through talent development and retention strategies.
- Increased sales activity levels by 67% through enhanced performance management and coaching disciplines.
- Delivered 25% year-over-year growth, finishing at 103% of plan.
- Qualified for President's Club in 2011, 2012, and 2013.
Sales Executive
ADP
02.2009 - 04.2011
- Revitalized the Northeast Financial Professionals Channel, delivering 49% growth and 144% of plan performance over a two-year period.
- Key Achievement
District Manager
ADP
01.2004 - 02.2009
- Led retirement sales activities across the Tri-State region supporting both Small Business Services and Major Accounts.
- Built a strong foundation in leadership, coaching, sales execution, and retirement services growth while consistently achieving performance goals.
Education
Bachelor of Science - Economics Minor in Business
Fordham University
The Bronx01-1999
Skills
- Global Sales Leadership
- Digital Sales Optimization
- Market strategy
- Sales transformation
- Sales optimization
- Revenue growth
- Sales Organization Effectiveness
- Operational excellence
- Partner development
- Executive Stakeholder Management
- Leadership coaching
- Culture building
AWARDS & RECOGNITION
22-Time President's Club Qualifier, 6-Time Board of Director Award Recipient, Executive Sponsor, Win It Right Initiative (3 Years), Multiple leadership and sales excellence recognitions throughout tenure at ADP, Drafted by the Chicago Cubs of MLB
Timeline
Senior Vice President, Digital Global Sales
ADP
06.2024 - Current
Senior Vice President, Retirement Sales
ADP
07.2022 - 06.2024
Senior Division Vice President & Head of Sales, Retirement Services
ADP
04.2019 - 10.2022
Division Vice President, Small Business Retirement Field Sales
ADP
04.2016 - 03.2019
Division Vice President, Inside Sales – Retirement Services
ADP
04.2013 - 04.2016
Vice President of Sales
ADP
05.2011 - 04.2013
Sales Executive
ADP
02.2009 - 04.2011
District Manager
ADP
01.2004 - 02.2009
Bachelor of Science - Economics Minor in Business
Fordham University