SAM McDIARMID
New York,NY
Summary
Known for building high-performing commercial organizations, developing long-term global partnerships, and executing growth strategies that expand market share and strengthen brand positioning. Extensive experience partnering with executive leadership across Sales, Marketing, Revenue Management, Distribution, Finance, and Operations to accelerate commercial performance and maximize profitability. Proven ability to lead global teams, negotiate strategic partnerships, launch new hotels, influence executive decision-making, and manage commercial portfolios exceeding $120 million in annual revenue responsibility.
Overview
11
11
years of professional experience
Work History
Senior Director, Global Sales
AUBERGE COLLECTION
New York, NY
07.2023 - Current
- Provide executive leadership for the global luxury leisure sales organization responsible for commercial strategy, enterprise partnerships, and revenue growth across one of the world's premier luxury hospitality portfolios.
- Lead the global luxury leisure sales strategy supporting long-term commercial objectives and portfolio growth.
- Direct and mentor a team of five sales leaders while building a collaborative, high-performance commercial organization.
- Manage a commercial portfolio with annual revenue responsibility exceeding $120 million.
- Develop executive relationships with leading luxury travel agencies, travel advisors, preferred partner networks, consortia, and premium credit card programs.
- Collaborate with executive leadership across Marketing, Revenue Management, Finance, Operations, Distribution, and Brand to optimize demand generation and profitability.
- Negotiate enterprise partnerships that strengthen brand positioning while creating long-term commercial value.
- Influence annual commercial planning, forecasting, budgeting, and performance management.
- Lead commercial activation strategies supporting new hotel openings and portfolio expansion.
- Represent Auberge globally at luxury travel conferences, executive forums, customer advisory events, and strategic industry meetings.
- Advise senior leadership on emerging consumer trends, competitive positioning, distribution strategy, customer engagement, and commercial investment opportunities.
- Negotiated & executed a multi-year strategic partnership with AMEX securing Auberge Collection's designation as a Centurion Hotel Program partner.
- Achieved 100%+ of quarterly and annual revenue targets in each of the past four years, driving sustained portfolio growth and commercial performance.
Global Sales Director – Northeast
AUBERGE COLLECTION
New York
05.2022 - 07.2023
Assistant Vice President, Global Luxury Sales & Key Account Management
SHANGRI-LA HOTELS & RESORTS
New York
07.2018 - 05.2022
Director, Business Development – Agency Sales
SHANGRI-LA HOTELS & RESORTS
New York
02.2015 - 07.2018
Education
Bachelor of Arts - Business, Corporate Communications
University of North Carolina At Charlotte
Charlotte, NC05.2009
Skills
- Global Commercial Strategy
- Global Sales Leadership
- Consortia & Credit Card Partnerships
- Revenue Growth
- Strategic Account Management
- Business Development
- Team Development
Websites
Timeline
Senior Director, Global Sales
AUBERGE COLLECTION
07.2023 - Current
Global Sales Director – Northeast
AUBERGE COLLECTION
05.2022 - 07.2023
Assistant Vice President, Global Luxury Sales & Key Account Management
SHANGRI-LA HOTELS & RESORTS
07.2018 - 05.2022
Director, Business Development – Agency Sales
SHANGRI-LA HOTELS & RESORTS
02.2015 - 07.2018
Bachelor of Arts - Business, Corporate Communications
University of North Carolina At Charlotte
EXECUTIVE IMPACT
- 15+ years of luxury hospitality commercial leadership
- $120M+ annual revenue portfolio oversight
- Executive partnerships across global luxury travel distribution
- Leadership of international commercial organizations
- Enterprise commercial strategy and revenue optimization
- Cross-functional executive collaboration
- Global brand expansion and hotel opening support
- Trusted advisor to executive leadership teams