Bonnie Goldberg, MA, RD, CDCES
Melville,New York
Summary
Experienced, Inspirational, and Strategic Leader in Healthcare and Medical Device Industry. Team player with proven track record of success in Sales Leadership, Clinical Management, Healthcare Marketing, Product Launches, Clinician Education and Clinical Patient Care.
Overview
31
31
years of professional experience
Work History
District Manager-Sales and Clinical
Medtronic, Diabetes Operating Unit
10.2022 - Current
- FY23 Finished #3 in Nation (top 10%)-exceeding AOP at 113% to plan for new business. Own District business: Objectives and Key Results (OKRs), Key Performance Indicators, forecasts, and strategic plans.
- Lead Area Field Team of 8 Territory Sales Managers and 8 Clinical Territory Managers to deliver revenue to AOP, grow new business, develop/educate healthcare providers and train/support patients.
- Recruit, hire, onboard, develop and retain high performing District team of sales and clinical managers.
- Provide ongoing coaching, feedback, and support to field team thru weekly field rides, team meetings, 1:1 calls. Ensure impactful and effective use of resources and budget.
- Strategize and partner to differentiate Medtronic through competitive messaging, selling clinical proof through outcomes and strong clinical acumen.
Clinical District Manager
Medtronic, Diabetes Operating Unit
05.2018 - 10.2022
- Led a team of 10 clinical field sales employees to drive accountability, deliver results on sales and clinical metrics, ensure training excellence and quality care along with successful patient outcomes. Developed and educated healthcare providers.
- Partnered with District Manager to strategize, plan and execute national, district, and clinical strategies to exceed sales goals. FY21 finished 104% to plan (total pumps).
- Recruit, hire, onboard, develop, coach, support and retain clinical team. (retention rate of 90% + over 4 years)
Senior Program Manager-US Marketing Team
Medtronic, Diabetes Operating Unit
02.2016 - 05.2018
- Led HCP Marketing strategy and content for US commercial launch teams.
- Won 2018 Medtronic Global Marketing Excellence Award(MEA) -the highest recognition for Marketing Achievement at Corporate/Global Medtronic-recognizing outstanding results, creativity, innovation, tactical execution, and leadership.
- Spearheaded Outcomes Sharing Strategy for US commercial team. Developed and launched outcomes sharing tools including the innovative MiniMed™ Outcomes App for US Market.
- Executed HCP Conventions for the US Diabetes team. Coordinated Product Theaters and in-booth programming generating a 300% increase and the highest level of booth traffic and product theater attendance in Medtronic Diabetes history.
Senior Diabetes Clinical Manager
Medtronic, Diabetes Operating Unit
03.2009 - 02.2016
- AWARDS: FY 2014 Clinical Champion(President’s Club); FY 2013 #1 Diabetes Clinical Manager of the Year in Nation; Exceptional Achiever Award; District of the Year FY 2011
- Partnered with Territory Manager to consistently achieve over 100% to sales plan FY10-FY15, drive therapy adoption, grow business, and successfully launch new products.
- Selected for Management Development Program, District Field Trainer and Regional Program Speaker.
- Advanced in-office processes and knowledge of Medtronic products to instill belief in Medtronic therapies and drive HCP development, partnership and advocacy.
- Trained patients and caregivers on Medtronic Insulin Pump Therapy, Continuous Glucose Monitors and CareLink™ Software to ensure their success and retention.
Senior Dietitian/Certified Diabetes Educator
Massapequa Heart Group
03.2002 - 03.2009
- Provided Medical nutrition therapy and diabetes self-management education for patients in private medical practice in collaboration with physicians.
- Focused on Diabetes care and education, cardiovascular disease, and weight management.
- Grew business/practice by 400% over 7 years in practice.
Program Manager/ Lead Diabetes Educator
Diabetes Management Services (DMS)
09.1998 - 03.2000
- Managed comprehensive diabetes education program including all aspects of diabetes self-management and care for adults with diabetes and their families.
- Maintained database of clients and provided outcomes data/reports to contracted HCPs and insurance companies.
Clinical Dietitian-Diabetes Service
New York Presbyterian Cornell - Weill Center
09.1993 - 09.1998
- Provided nutrition assessment, education, and counseling to inpatients and outpatients on adult and pediatric endocrine, renal, high-risk obstetrics, and med/surg services.
- Promoted to Lead Dietitian. Managed a staff of 5 clinical dietitians with responsibilities including performance appraisals, scheduling, continued quality improvement, coaching, and development.
Education
Master of Arts - Health Education
Columbia University
New York, NYDietetic Internship -
New York Presbyterian Hospital/Weill Cornell Med
New York, NYBachelor of Science - Nutritional Science, Clinical Nutrition Option
Cornell University
Ithaca, New YorkSkills
- Clinical Management
- Sales Management
- Registered Dietitian
- Diabetes Care and Education Specialist
- Strategic Planning
- OKR/KPI Management
- Project Management
- Total Quality Management
- Budget Management
- Durable Medical Equipment(DME)
- Insurance/Reimbursement
- Healthcare Provider Education
Timeline
District Manager-Sales and Clinical
Medtronic, Diabetes Operating Unit
10.2022 - Current
Clinical District Manager
Medtronic, Diabetes Operating Unit
05.2018 - 10.2022
Senior Program Manager-US Marketing Team
Medtronic, Diabetes Operating Unit
02.2016 - 05.2018
Senior Diabetes Clinical Manager
Medtronic, Diabetes Operating Unit
03.2009 - 02.2016
Senior Dietitian/Certified Diabetes Educator
Massapequa Heart Group
03.2002 - 03.2009
Program Manager/ Lead Diabetes Educator
Diabetes Management Services (DMS)
09.1998 - 03.2000
Clinical Dietitian-Diabetes Service
New York Presbyterian Cornell - Weill Center
09.1993 - 09.1998
Master of Arts - Health Education
Columbia University
Dietetic Internship -
New York Presbyterian Hospital/Weill Cornell Med
Bachelor of Science - Nutritional Science, Clinical Nutrition Option
Cornell University
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