Bonnie Genevieve Parra
Sierra Madre,CA
Summary
Dynamic professional with excellent communication and customer service skills. Builds good rapport with customers through positive engagement. Highly committed to providing outstanding product demonstrations. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Brand Ambassador Team Lead
The PPL Events
01.2021 - Current
- Approached strangers and interacted in natural conversation with goal of developing brand loyalty.
- Communicated product information with confidence and educated consumers about company.
- Increased brand awareness through event marketing, demonstrations, sales, and brand promotion.
- Provided exceptional customer service to drive satisfaction.
- Communicated product value, quality, and style to educate and entice potential customers.
- Set up and broke down promotional booths and tents and talked to potential customers for successful promotional events.
- As a team lead I've successfully troubleshooted problems both with staff and logistics.
Brand Ambassador Team Lead
On Tour 24/7
04.2014 - Current
- Managed and motivated employees to be productive and engaged in work.
- Accomplished multiple tasks within established timeframes.
- Maintained professional, organized, and safe environment for employees and patrons.
- Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
- Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments.
- Established team priorities, maintained schedules and monitored performance.
- Evaluated employee performance and conveyed constructive feedback to improve skills.
- Assisted in organizing and overseeing assignments to drive operational excellence.
Makeup Artist
Bonnie Gene Beauty
01.2012 - Current
- Prepared skin for makeup application by cleaning, moisturizing and priming.
- Assessed customer skin tone and complexion to determine appropriate products and materials to use.
- Demonstrated and explained use of different beauty products to educate customers.
- Applied makeup in accordance with clothing style.
- Kept up-to-date with style industry standards, trends, and techniques to provide optimal aesthetics services to every client.
- Conducted consultations to understand client's desired outcome and assessed skin type and face structure.
- Scheduled onsite and offsite makeup appointments for clientele.
- Maintained full stock of inventory and properly sanitized makeup tools to avoid spread of infection.
- Used cosmetic techniques and processes to beautify face and body in traditional or mobile settings.
- Examined sketches, photographs and other references to get inspiration for desired look.
- Taught master classes to inspire potential makeup artists or help people expand knowledge and skills.
- Used social media platforms to promote salon and services.
- Built strong and lasting rapport with clients through consistent delivery of requested services and exceptional results.
- Developed loyal following of clients by providing high-quality services.
- Answered phone calls and emails to schedule client appointments.
Business Development Manager
Consolidated Staffing
02.2018 - 08.2020
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Generated new business with marketing initiatives and strategic plans.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Performed client research and identified opportunities for account growth, account penetration and market expansion.
- Represented company and promoted products at conferences and industry events.
- Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.
- Managed accounts to retain existing relationships and grow share of business.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Prepared sales presentations for clients showing success and credibility of products.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
Education
Certified & Licensed - Master Aesthetician
Academy of Salon Professionals
Northridge, CA09.2016
Certified - Makeup, Glamour, And Bridal Artistry
Napoleon Perdis Academy
Hollywood, CA04.2012
No Degree - Communications
Fullerton College
Fullerton, CA01.2011
Skills
- Tradeshows & Conferences
- Brand Awareness and Identity
- Social Media Expertise
- Communication Skills
- Sales Expertise
- Customer Service
- Critical Thinking
- Maintaining Clean Work Areas
- Customer Retention Strategies
- Relationship Builder
- Large Crowd Management
- Event Execution
- Marketing and Advertising
Certification
Licensed Esthetician
Certified Makeup Artist
Certified Eyelash Technician
Languages
Spanish
Native or Bilingual
Timeline
Brand Ambassador Team Lead
The PPL Events
01.2021 - Current
Business Development Manager
Consolidated Staffing
02.2018 - 08.2020
Brand Ambassador Team Lead
On Tour 24/7
04.2014 - Current
Makeup Artist
Bonnie Gene Beauty
01.2012 - Current
Certified & Licensed - Master Aesthetician
Academy of Salon Professionals
Certified - Makeup, Glamour, And Bridal Artistry
Napoleon Perdis Academy
No Degree - Communications
Fullerton College
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