Tarra Mauldin
Alpharetta,GA
Summary
Results-driven Field Events and Marketing professional with 15+ years of experience planning and executing regional and global B2B events, trade shows, webinars, customer programs, roadshows, and executive engagements. Experienced managing event logistics from planning through post-event reporting while partnering with sales, marketing, vendors, speakers, and cross-functional teams across North America and EMEA. Skilled in Salesforce, event operations, vendor management, budget tracking, attendee management, and event analytics with a proven ability to execute multiple high-impact events simultaneously.
Overview
2026
2026
years of professional experience
Work History
Marketing Specialist
Magnit Global Solutions Inc.
01.2025 - 01.2026
- Supported field marketing programs and Account-Based Marketing (ABM) campaigns across the Americas and EMEA.
- Coordinated logistics for regional industry events supporting the Telco, Financial Services, and Manufacturing verticals.
- Managed event promotional materials, branded swag, procurement requests, and vendor coordination.
- Partnered with sales and marketing teams to execute customer engagement campaigns that supported pipeline generation.
- Led weekly cross-functional meetings to track campaign milestones, event deliverables, and project timelines.
- Scheduled virtual meetings, reserved meeting spaces, coordinated training logistics, and maintained shared project documentation.
- Generated attendee and lead lists for CRM upload and post-event reporting.
- Created campaign structures using AppSheet while supporting marketing operations and execution.
Program Coordinator
Magnit Global Solutions Inc.
01.2024 - 01.2025
- Coordinated logistics for global community engagement programs involving multiple internal and external stakeholders.
- Managed project schedules, documentation, and event timelines across multiple workstreams.
- Coordinated Zoom meetings, participant communications, and scheduling for virtual programs.
- Maintained program documentation and reporting to support leadership visibility.
- Partnered with nonprofit organizations and internal business partners to ensure successful program execution.
- Tracked participation metrics and prepared reports to measure program effectiveness.
Events & Program Specialist
Veeam Software
2019 - 01.2023
- Planned and executed customer-facing events, webinars, user groups, training sessions, and regional marketing programs across North America.
- Managed event logistics including venue coordination, catering, A/V, registration, transportation, meeting schedules, and onsite execution.
- Coordinated with internal marketing, sales, product marketing, and engineering teams to deliver successful customer experiences.
- Managed speaker logistics, presentation collection, meeting schedules, rehearsal sessions, and post-event follow-up communications.
- Supported sponsorship opportunities, customer engagement activities, and partner events.
- Maintained Salesforce reporting for registrations, attendance, lead tracking, pipeline attribution, and ROI analysis.
- Managed vendor relationships, purchase requests, invoice processing, and budget reconciliation.
- Maintained detailed event documentation, project trackers, and operational checklists to ensure flawless execution.
- Executed multiple concurrent events while meeting aggressive deadlines. Drafted and distributed post-event communications, summaries, and follow-ups.
- Supported multiple concurrent programs and timelines in a fast-paced, deadline-driven environment.
Field Events Marketing Specialist
Veeam Software
2017 - 2018
- Planned and executed regional trade shows, customer events, partner events, executive roundtables, and marketing programs.
- Coordinated venue logistics, catering, shipping, A/V, booth setup, branded materials, and onsite event execution.
- Managed event budgets, purchase orders, vendor invoices, and expense reconciliation.
- Collaborated with sales leadership to identify event opportunities that supported regional pipeline growth.
- Tracked registrations, attendance, lead generation, and event ROI using Salesforce.
- Managed event timelines and coordinated multiple projects simultaneously.
- Supported post-event reporting and lessons learned for continuous improvement.
Events Specialist
Veeam Software
2014 - 2016
- Executed logistics for more than 40 customer events annually, including conferences, webinars, training programs, partner events, and executive meetings.
- Managed registration, attendee communications, onsite check-in, room setup, A/V coordination, and catering.
- Coordinated event materials, branded collateral, promotional giveaways, and shipping logistics.
- Worked closely with vendors, venues, and internal stakeholders to deliver exceptional customer experiences.
- Maintained event documentation, schedules, budgets, and post-event reports.
Education
Bachelor of Science - Marketing
South Carolina State University
Skills
- Field Event Management
- Tradeshows & Conferences
- Event Logistics & Operations
- Vendor & Venue Management
- Sponsorship Coordination
- Registration Management
- Budget Management
- Interpersonal, Organizational, Negotiation
- Calendar Management
- Event Reporting
Timeline
Marketing Specialist
Magnit Global Solutions Inc.
01.2025 - 01.2026
Program Coordinator
Magnit Global Solutions Inc.
01.2024 - 01.2025
Events & Program Specialist
Veeam Software
2019 - 01.2023
Field Events Marketing Specialist
Veeam Software
2017 - 2018
Events Specialist
Veeam Software
2014 - 2016
Bachelor of Science - Marketing
South Carolina State University
Technology
Salesforce| Microsoft Office Suite| Google Workspace| Zoom| Microsoft Teams| SharePoint| Asana| AppSheet| NetSuite| Allocadia| Adobe Acrobat| Jira| Confluence