BRAD BENNETT
Fayetteville,AR
Summary
Dynamic sales and marketing leader with over 20 years of experience in crafting innovative strategies, building strong brands, and successfully launching products across North American retail channels. Proven expertise in licensing and entertainment with a track record of delivering results through collaborative team efforts and data-driven decision-making.
Overview
19
19
years of professional experience
Work History
Manager, Sales & Retail Business Development
Warner Bros. Discovery
01.2020 - Current
- Lead licensed business initiatives for Warner Bros. Discovery within grocery health & beauty, toy/collectible, and publishing sectors at Walmart and Sam's Club. Oversaw marketing campaigns, focusing on digital promotions and immersive themed experiences. Achieved significant milestones through collaboration with cross-functional teams.
- Manage sales strategies to achieve over $500 million in annual revenue across multiple categories, contributing to a total account sales of around $1 billion.
- Drive comprehensive go-to-market initiatives, focusing on category franchise alignment and product positioning.
- Analyze financial data by line of business to set clear growth targets and enhance market share strategies.
- Achieve significant growth in product placement at retail through strategic brand partnerships. Increased network ad sales and boosted streaming subscriptions by implementing targeted initiatives. Fostered a unified brand voice to enhance overall market presence.
- Facilitate cross-functional WBD collaboration with third-party partners to promote content and intellectual property, ensuring alignment with agency and client leadership objectives.
Channel Marketing Manager
Tyson Foods
01.2015 - 01.2020
- Directed all marketing operations for Tyson Foods within fresh and prepared food sectors across North American retail landscape with oversight of direct reports. Led strategic planning and execution of marketing campaigns to enhance brand positioning. Fostered collaboration among teams to drive innovative marketing solutions.
- Led cross-functional teams in crafting and implementing innovative digital social and e-commerce promotional strategies.
- Orchestrated product launch strategies, focusing on maximizing brand visibility and market penetration for both branded and private label offerings.
- Directed allocation and optimization of annual marketing budget to enhance strategic initiatives.
- Coordinated research design and execution of brand strategies in partnership with various agencies to enhance market presence.
- Facilitated strategic initiatives resulting in $1.5 billion in annual category sales across North America.
Marketing Manager
General Electric (GE)
01.2010 - 01.2015
- Directed brand communication strategy and execution for Walmart and Sam's Club retail finance programs. Oversaw direct report responsibilities while driving alignment across teams. Championed initiatives that enhanced brand visibility and engagement.
- Drove annual consumer sales exceeding $18 billion through strategic initiatives.
- Analyzed member engagement metrics and refined strategies to boost acquisition and retention by 12% each year.
- Administered $31M annual marketing budget, focusing on maximizing return on investment through targeted campaigns and initiatives.
Business Development Manager
General Electric (GE)
01.2007 - 01.2010
- Achieved 10% annual growth through successful product expansion beyond traditional consumer packaged goods categories at Walmart and Sam's Club.
- Led impactful consumer marketing communication and executed effective merchandising strategies.
Education
Bachelor of Arts - Communications
University of Central Arkansas
Skills
- Entertainment licensing
- Strategic brand management
- Retail sales & merchandising
- Ecommerce strategy development
- Data-driven marketing strategies
- Budgeting and financial analysis
- Partnership development
- Syndicated data analysis
- Experiential marketing activations
- Cross-functional collaboration
Timeline
Manager, Sales & Retail Business Development
Warner Bros. Discovery
01.2020 - Current
Channel Marketing Manager
Tyson Foods
01.2015 - 01.2020
Marketing Manager
General Electric (GE)
01.2010 - 01.2015
Business Development Manager
General Electric (GE)
01.2007 - 01.2010
Bachelor of Arts - Communications
University of Central Arkansas