Brad Goodsell
Greater Chicago Area,IL
Summary
Deep experience cultivating on-going relationships with business owners, after nearly 10 years in seniors housing investment sales, achieving over $1.4 billion in closed transactions.
Overview
20
20
years of professional experience
Work History
Executive Vice President
Senior Living Investment Brokerage
Wheaton, IL
08.2016 - 11.2025
- Closed over $1.4 billion in sales as an investment sales broker of senior housing properties primarily in California and the greater West Coast.
- Advised REITs, private equity firms, regional operators, and individual owners throughout sale processes.
- Oversaw the entire sales process, inclusive of prospecting, building relationships, providing proposals, and the listing/sale of assets.
- Maintained prospecting routine of 100+ client calls weekly, in addition to scheduled calls/meetings.
- Daily client interaction, both in-person, calls, and 'Zoom.'
- Managed a personal pipeline of 25+ active listings, pending proposals, and deals under contract, each opportunity in excess of $10 million.
- Select closings include; $41 million (San Clemente, CA), $32 million (Murrieta, CA), $22.2 million (Brentwood, CA), $82 million (Long Island, NY).
- Frequently traveled to meet in person and entertain clients, having logged 20 trips (Jan.-Oct. '25) from Chicago to the West Coast.
- President's Club Honoree (2019 - 2025)
Regional Sales Manager
ShopperTrak
Chicago, IL
11.2015 - 08.2016
- Managed sales operations for national retail analytics, focusing on large-format clientele, such as shopping malls and casinos.
- Sold into key accounts, including Simon Property Group and Mandalay Bay, while securing Forrest Trust Realty as a new client, in excess of $1 million in revenue.
Vice President
Ansira Engagement Marketing
Chicago , IL
09.2012 - 10.2015
- Led the Chicago office Client Engagement team, while aligning with headquarters in St. Louis and Dallas.
- Secured and grew significant accounts, including Bass Pro Shops, Microsoft, and La-Z-Boy Furniture, each in excess of $500,000 in annual revenue.
- Oversaw an experiential marketing initiative for Subaru in conjunction with a Wine Country Half Marathon series (from Napa to Virginia), connecting people with the brand.
Director of Corporate Sales
Vivid Seats
Chicago, IL
02.2012 - 09.2012
- Established first-ever corporate sales platform at Vivid Seats with input from founding partners.
- Directed all corporate client interactions to foster strong partnerships and retention.
- Built relationships with casinos, hotels, law firms, and similar groups to serve their clients' entertainment needs.
President
Executive Travel Directors
Chicago, IL
02.2008 - 02.2012
- Increased annual revenue from $4 million to $6.2 million through strategic client acquisition.
- Implemented the 'Acura Experience' at select W Hotels nationally, resulting in $1+ million of new revenue
- Oversaw all facets of the business, including personnel, business development, and liaison with ownership.
Regional Account Manager
Learfield Sports
Manhattan, KS
11.2005 - 01.2008
- Engaged with corporate partners to facilitate multimedia rights sales for Kansas State University athletics, primarily focused on football and basketball.
- Sold debut logo placement on the basketball court for, at the time, a record price in university history.
Education
Bachelor of Arts -
Bethel University
St. Paul, MNSkills
- Revenue growth and client acquisition
- Effective communication
- Team leadership
- Strategic partnerships
- Investor relations
- Networking
- Investment analysis
- Real estate valuation
- Skilled negotiator
- Sales strategy
- Client engagement
Community Involvement
Auxiliary Police Officer (Sworn) / Wheaton (IL) Police Department (2011 - 2017) - Supplemented full-time officers in duties including patrol and special events. Also served as defensive tactics instructor for the department. Police Star Recipient (2013) - given for the 'bravery and heroism in the saving of a human life'. Third recipient of Police Star in department's history.
Board Member / Blue Line Chaplains (2017 - 2025) - Wisconsin based nonprofit, which provides support to law enforcement agencies and officers throughout the state, including Wisconsin Department of Justice, State Patrol and local agencies.
Licenses
Illinois Licensed Real Estate Broker - Lic. #475.174859
Timeline
Executive Vice President
Senior Living Investment Brokerage
08.2016 - 11.2025
Regional Sales Manager
ShopperTrak
11.2015 - 08.2016
Vice President
Ansira Engagement Marketing
09.2012 - 10.2015
Director of Corporate Sales
Vivid Seats
02.2012 - 09.2012
President
Executive Travel Directors
02.2008 - 02.2012
Regional Account Manager
Learfield Sports
11.2005 - 01.2008
Bachelor of Arts -
Bethel University