Summary
Overview
Work History
Education
Skills
Timeline
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Brad Penner

Placerville,CA

Summary

As an accomplished and entrepreneurial Regional Vice President, I possess a strong track record in guiding professional sales teams dedicated to the sale of medical capital equipment, consumables, and services. My expertise lies in recognizing and implementing innovative strategies to expand business prospects.

Overview

30
30
years of professional experience

Work History

Regional Vice President of Hospital Solutons

Draeger, Inc.
Placerville, CA
01.2014 - Current
  • Currently leading a team of four Area Sales Directors and one National Clinical Director. These individuals lead 60+ sales and sales support professionals.
  • Developed annual budgeting models to forecast future financial performance and monthly OE forecasting
  • Nurtured strong connections with important stakeholders, including customers, vendors, and partners.
  • Secured favorable terms for the organization and customers through contract negotiations with key IDNs.
  • Guided cross-functional teams in the development of inventive strategies to overcome complex business challenges.
  • Collaborated with HR on talent acquisition and retention strategies.

Director Of Strategic Corporate Initiatives

Draeger, Inc
Placerville, CA
01.2011 - 01.2014
  • Managed and developed key account relationships by actively engaging with clients to understand their needs.
  • Devised effective strategies to boost customer satisfaction and cultivate loyalty.
  • Led sponsorships for product development and co-marketing initiatives.
  • Developed strong connections with top-level executives at targeted accounts.
  • Spearheaded the coaching and supervision of the accounts team, resulting in successful implementation of strategic sales initiatives.
  • Developed departmental plan and trained successor for Strategic Corporate Accounts

Director of Business Development

Draeger, Inc.
Placerville, CA
01.2009 - 01.2011
  • Led teams of sales personnel in achieving quarterly and annual goals.
  • Developed monthly reports outlining progress against set targets and objectives.
  • Developed and implemented sales strategies to increase market share.
  • Coached team members on effective communication techniques and tactics.
  • Designed training programs for new hires in the sales team.

National Sales Director

Deio
Placerville
06.2001 - 01.2009
  • Achieved success as one of the founding members of a spin-off company aimed at capturing opportunities within the anesthesia EMR sector, working alongside highly competent individuals.
  • Drove the success and development of a nationwide sales force.
  • Researched and identified potential customers and new market opportunities on continuous basis to maintain sustained revenue growth.
  • Analyzed competitor activities in order to remain competitive in pricing models as well as product offerings.
  • Created and maintained relationships with clients, vendors and other stakeholders to ensure successful delivery of products and services.
  • Successfully joined General Electric through acquisition in 2003.

Senior Sales Executive

Draeger, Inc.
Placerville, CA
06.1994 - 06.2000
  • Established as Draeger's inaugural sales executive in the western US, effectively driving widespread adoption of their ventilation technology across 22 states. Territory subsequently expanded to facilitate a team comprising 5 sales executives.
  • Fielded customer questions and addressed concerns while emphasizing value to encourage buyer confidence.
  • Secured long-term accounts by delivering polished sales presentations to promote brand effectiveness.
  • Nurtured customer relationships to elevate customer experiences and facilitate sales.

Education

Associate of Science - Respiratory Therapy

Napa Valley College
Napa, CA
06-1988

Bachelor of Science - Advanced Technology

Bowling Green State University (uncompleted)
Bowling Green, OH

Skills

  • Staff Leadership
  • Sales management
  • Contract Negotiations
  • Strategic Decision-Making
  • Business Forecasting
  • Annual Planning
  • Process Improvement
  • Revenue Growth

Timeline

Regional Vice President of Hospital Solutons

Draeger, Inc.
01.2014 - Current

Director Of Strategic Corporate Initiatives

Draeger, Inc
01.2011 - 01.2014

Director of Business Development

Draeger, Inc.
01.2009 - 01.2011

National Sales Director

Deio
06.2001 - 01.2009

Senior Sales Executive

Draeger, Inc.
06.1994 - 06.2000

Associate of Science - Respiratory Therapy

Napa Valley College

Bachelor of Science - Advanced Technology

Bowling Green State University (uncompleted)

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Brad Penner