Brad Serdan
Milwaukee,US
Summary
Multi-tasking Team Leader well-known for executing successful, new tour initiatives. Creates dynamic and positive workplace culture to align with organizational mission and values such as being bold & decisive and always learning. Trains new hires and mentors struggling workers to achieve overall team success.
Organized team leader builds positive rapport, inspires trust and guides teams toward achievement of organizational goals. Strong facilitator adept at working cross-departmentally with co-management and top-level leadership. Excellent trainer and mentor.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Tour Team Lead
Molson Coors Beverage Co.
03.2023 - Current
- Interviewing, hiring, and training new tour guides.
- Project manager of several independent projects that increased revenue and elevated the tour experience, such as editing/updating the public tour film, updating tour scripts and training guidelines.
- Creating historic video slideshows for the visitor center and shooting and editing production videos for Miller Breweries 170th anniversary celebrations.
Beverage Manager
Delaware North Sport Service
03.2023 - 10.2023
- Responsible for all the liquor at American Family Field during the 2023 Milwaukee Brewers season.
- Handled ordering, inventory, requisition, and in-stadium distribution of spirits and hard liquor.
- Used Microsoft Excel to process empty bottle returns and restock counts for each area serving spirits.
- Ensured pars and inventory were updated for each game and concert event during the season.
Operations Partner
Paper Plane Pizza
03.2022 - 10.2022
- Opened a pizza stall with two partners in the 3rd Street Market Hall.
- In charge of all daily business operations as a sweat equity partner.
- Hiring and staffing duties.
- Inventory and P&L management using MS Excel, creating daily sales reports and weekly profit and loss reports.
- Menu design and development.
- Employee training and special event planning.
Tour Manager
Pabst Brewing Co.
Milwaukee, WI
03.2017 - 05.2020
- Running the historic brewery tour program.
- Worked as the Taproom Manager and interim Assistant G.M.
- Assisted in booking over 50% of the live entertainment on site at The Captain Pabst Pilothouse, approving entertainment contracts, artist riders, and stage management.
- Organized Oktoberfest for 2018 & 2019.
Education
B.F.A. - fine art Painting
Milwaukee Institute of Art & Design
Milwaukee01-2001
High School Diploma - undefined
West Bend West High School
West Bend01-1991
Skills
- Leadership (Experienced)
- Project Management (Experienced)
- Training (Experienced)
- Inventory Management (Experienced)
- Microsoft Excel (Skillful)
- Video Production (Experienced)
- Graphic Design (Skillful)
Accomplishments
Created three full production videos for Miller Brewery's 170th anniversary to illustrate the different areas of beer production on our campus for visiting family during the event. Shooting the footage, editing the content, and coordinating presentation and showing to our guests. These videos are still available on YouTube today.
Certification
- Tips - Certified Safe Serve Alcohol Training Oct 2023 - Mar 2026
- City Of Milwaukee Licensed Bartender - Class D Operators May 2024 - Dec 2025 Milwaukee.gov
Interests
Professional DJ, podcaster, and vinyl record collector
Timeline
Tour Team Lead
Molson Coors Beverage Co.
03.2023 - Current
Beverage Manager
Delaware North Sport Service
03.2023 - 10.2023
Operations Partner
Paper Plane Pizza
03.2022 - 10.2022
Tour Manager
Pabst Brewing Co.
03.2017 - 05.2020
High School Diploma - undefined
West Bend West High School
B.F.A. - fine art Painting
Milwaukee Institute of Art & Design