BRAD E. DUGAI

• Established marketing programs aligned with strategic goals, influencing target customer behavior operational performance targets.
• Led teams of up to 5 personnel, supervising performance as well as driving continuous improvement plans.
• Implemented data-driven decision-making strategies, leading to more informed business choices and positive outcomes.
• Improved overall team efficiency by streamlining project management processes and implementing new collaboration tools.
• Developed detailed plans based on broad guidance and direction.

• Achieved $200M sales goal through cohesive brand messaging and strategic marketing efforts.
• Increased conversion rates by 25% with ABM initiatives leveraging marketing intelligence and automation.
• Developed end-to-end marketing campaigns, boosting engagement by 30% and retention by 15%.
• Led go-to-market initiatives, enhancing sales enablement and market share by 20%.

• Formulated go-to-market strategies for new verticals, driving lead generation and content development.
• Oversaw external agency relationships for branding and digital marketing.
• Introduced new branding strategies, achieving bookings targets through streamlined processes and KPI measurements.

• Identified growth opportunities, increasing market share within a five-state territory.
• Partnered with payers to enhance network management strategies.
• Executed comprehensive go-to-market strategies, including market research and KPI tracking.

• Led rebranding initiatives for North America, revitalizing oncology quality assurance (QA) solutions.
• Established US-based sales and support division, driving new business growth.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Expanded customer base by targeting untapped markets through trade show engagement, innovative lead generation tactics, and system-based follow-up mechanisms.

Medical device manunfacturer focused on delivering radiation therapy modalities for Radiation Therapy specialties.

Medical device manufacturer building, delivering, and support stereotactic radiosurgery applications for hospitals and health systems.